tag:blogger.com,1999:blog-201186522022-08-16T20:42:50.177-07:00Inside AdMobGoogle’s official blog for news, tips, and information on the AdMob developer platformUnknownnoreply@blogger.comBlogger196125tag:blogger.com,1999:blog-20118652.post-13598068551589267822018-09-17T14:34:00.000-07:002018-09-17T14:35:35.522-07:00AdMob: a new look and feelToday we’re excited to announce a fresh new look for AdMob! <br />
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We’re committed to delivering a world-class app monetization experience, which is why we’re evolving the way AdMob interacts with developers from our website to our product and everywhere in between. We’re updating our name, logo, and best of all we’re introducing a cast of characters known as “AdMobsters”.<br />
<a href="https://2.bp.blogspot.com/-CFoMlBvjnhs/W6AbJeD6YbI/AAAAAAAAAkU/_ZYL9MVveUAD4YFyATT44kZsJ4pOc2I-QCLcBGAs/s1600/BLOG_HERO_2880x1200.jpg"><img border="0" src="https://2.bp.blogspot.com/-CFoMlBvjnhs/W6AbJeD6YbI/AAAAAAAAAkU/_ZYL9MVveUAD4YFyATT44kZsJ4pOc2I-QCLcBGAs/s640/BLOG_HERO_2880x1200.jpg" /></a><br />
Each AdMobster represents a core way in which AdMob can help you build a thriving app business.<br />
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You’ll get to know this colorful cast in different interactions with AdMob. We hope they will add clarity and delight to your monetization journey. Check out our <a href="http://admob.google.com/">new website</a> to learn more. Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-16020507852485696092018-07-02T09:37:00.001-07:002018-07-02T09:37:59.188-07:00Avid.ly grew total revenue by 40% with AdMob’s rewarded ads<div class="separator" style="clear: both; text-align: center;">
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<a href="https://3.bp.blogspot.com/-K37TOcsvM6U/WzpU12D9UxI/AAAAAAAAAa8/klpB0DuFs4EciFGgno0Kb3DqN7WodC1fQCLcBGAs/s1600/E02355088%2BAdMob%2BRewarded%2BAds%2BCase%2BStudy%2BGraphic%2BJun18_v04%2B%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="676" data-original-width="1600" height="270" src="https://3.bp.blogspot.com/-K37TOcsvM6U/WzpU12D9UxI/AAAAAAAAAa8/klpB0DuFs4EciFGgno0Kb3DqN7WodC1fQCLcBGAs/s640/E02355088%2BAdMob%2BRewarded%2BAds%2BCase%2BStudy%2BGraphic%2BJun18_v04%2B%25281%2529.jpg" width="640" /></a></div>
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Chinese game developer Avid.ly wanted to boost revenue across its portfolio of 50+ games. To supplement revenue from in-app purchases, it tested AdMob rewarded video ads in Tasty Treats and two other casual games. The net result: not only did ad revenue surge, but session duration grew, too. Building on this success, Avid.ly implemented rewarded ads in all of its games.<br />
<b>Using ads to monetize users who don’t spend on in-app purchases (IAP)</b><br />
In most apps, only a small percentage of players buy digital goods, and the same was true for Avid.ly's casual games. The team knew that to grow revenue, they had to find new ways to monetize their apps — so they turned to ads. Avid.ly first began working with AdMob to integrate banner ads and static interstitials into their apps and then use mediation to maximize revenue. <br />
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Blocking controls helped Avid.ly automate the quality control of ad creatives, saving them time on ad operations. One important tool unique to AdMob is the ability to set different country-level CPMs for each ad network in mediation, which allows ad networks to compete at different price points and ultimately increase revenue. <br />
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“AdMob has been our top revenue partner for 4+ years because it consistently delivers the highest eCPMs and provides the most advanced set of monetization tools,” said Alix Liu, Avid.ly’s director of product management. “For example, setting different ad unit floors at the country-level is very important to our bottom line — that’s not available on other platforms.”</blockquote>
After years of experience monetizing with static ads, Avid.ly was ready to take its revenue and user experience to the next level. <br />
<b>Powering up with rewarded ads</b><br />
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When AdMob released rewarded ads, Avid.ly was among the first publishers to try it. As the name suggests, these ads reward users for watching an ad. Here’s why they work: first, players choose to watch or engage with the ad, putting them in control of their experience. Once the ad concludes, players receive digital goods that make the game more fun to play and allow them to continue playing. Rewarded ads largely feature video creatives, which are more engaging and deliver higher CPMs than traditional static ads. Together, these aspects can deliver a better app experience and help developers earn more. <br />
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Despite these benefits, Avid.ly was worried that rewarded ads might cannibalize IAP revenue. So, it started small, testing rewarded ads in only three of its games. In the test, Avid.ly prompted players with the choice to watch a rewarded ad when they ran out of lives. When players watched the entire video ad, they earned new lives or game currency and were able to resume gameplay. It didn’t take long to see the impact of this change on Avid.ly’s business.</div>
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<b>Growing ARPU and user happiness</b><br />
After implementing rewarded ads, Avid.ly saw ARPU skyrocket by 40%. Users were spending up to 20% more time playing and buying in-app goods 18% more often. Longer playing time meant players had more opportunities to watch ads and make in-app purchases, growing both ads and IAP revenue in a virtuous cycle.</div>
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“After seeing such clearly positive test results, we decided to implement rewarded video ads in all 50+ games to grow revenue and retention,” said Liu. “It’s been impactful in growing our business.”</blockquote>
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<span class="byline-author"><i>Posted by Elena Elfimova, Product Marketing Manager, AdMob
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-81375316844520799872018-05-23T09:00:00.000-07:002018-05-23T12:05:41.862-07:00Taking the guesswork out of app monetization with Firebase PredictionsEarlier this year, at the Game Developers Conference, we shared <a href="https://admob.googleblog.com/2018/03/become-goat-of-mobile-gaming-with-new.html">how we’re innovating</a> across our platforms to help our partners grow their audience and earn more from their apps. One emerging trend in game monetization is the use of both in-app purchases (IAPs) and ads. Last year alone, the number of gaming apps in the Google Play store employing this “hybrid monetization” strategy grew by more than 50 percent. <br />
Building a successful hybrid monetization model isn’t easy -- developers don’t want to cannibalize the sales of digital goods by showing ads to players who are on the brink of paying. To help developers make smarter decisions, like which players to show ads to, the team launched <a href="https://firebase.google.com/products/predictions/">Firebase Predictions</a> (beta) last year. Today, we’re sharing how you can use Predictions to take the guesswork out of app monetization.<br />
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<b>Predicting in-app behavior with Google’s machine learning expertise</b></div>
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Predictions uses deep-learning models powered by TensorFlow to predict app user behavior such as the likelihood of a user buying a good in a game or the chances of a user becoming inactive. Making the most of game event data from the <a href="https://firebase.google.com/docs/analytics/">Google Analytics for Firebase SDK</a>, it dynamically groups users into different segments based on their predicted behavior. <br />
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<span id="docs-internal-guid-94fa3ff3-8502-eb7b-9e0d-2bec9a0ea7d1"><span style="font-family: "google sans"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"><img height="284" src="https://lh6.googleusercontent.com/LTqEr8bx0vW3gi3r3h7V4iYDT0OqwuAsErQiPv8DDagHwbPOsvcpVin2KcAZIkP0FsAVmRuiPhRDfNpnPdBa34b_ejOkEEttGAu9ltWMIGhwpZ497c5Cvy0xMMWowqkf2usEZjjv" style="border: none; transform: rotate(0rad);" width="611" /></span></span></div>
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These predictive segments are updated daily based on actual and ongoing user behavior. Armed with this information, you can take a variety of actions such as personalizing the UI of your app for users who are predicted to spend money in-app using Firebase Remote Config or sending users an offer via Cloud Messaging. <br />
<span id="docs-internal-guid-51529ce6-8504-2d06-0850-ca4caa4618bf"><span style="font-family: "google sans"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"><img height="271" src="https://lh6.googleusercontent.com/Rsi6IYTj5uvD3vivrbr3U6n8i9xSnH8wNqxKfqyFLQB5OSrfC2pRE-7-JyF8cERWwesg0hTujwkuJR36YWTFA3Suf7yDtZfbHQC7YAOc9ZfIMaXL2u3q0I0nYJL2DL0q3Ef-EGT2" style="border: none; transform: rotate(0rad);" width="624" /></span></span><b>Helping developers show ads to the right audiences</b> </div>
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Developers like <a href="https://firebase-dot-google-developers.appspot.com/downloads/Rockbite_Case_Study.pdf">Rockbite</a> have successfully used Predictions to build smarter monetization strategies. For their game Deep Town, the Rockbite team incorporated rewarded ads to complement revenue from the sale of digital goods. To optimize their monetization strategy and ensure they weren’t showing ads to paying customers, the team first experimented with segmenting players and serving ads by demographics. However, the results from these experiments were inconclusive. So, they turned to Predictions.</div>
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Predictions used machine learning to segment the game’s users based on their likelihood to spend. Rockbite started showing ads only to those players who were predicted to not spend. The net result: a 24 percent increase in revenue from the predicted nonspender group! </div>
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<b>Optimizing app strategies with Predictions</b> </div>
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Predictions can help developers optimize their app strategy in many other ways. <a href="https://firebase-dot-google-developers.appspot.com/downloads/Halfbrick_Case_Study.pdf">Halfbrick</a>, for example, used experiments in Predictions to test different strategies for re-engaging customers and minimizing churn. Developers can set up a variety of experiments with Predictions, to maximize their revenue and user engagement. Some examples include:<br />
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<li><b>Experiments with ad frequency </b>Tuning ad frequency (more or less) for players who are predicted to churn or tuning ads so that they’re only shown to users not predicted to spend</li>
<li><b>Experiments with ad content </b>Showing rewarded house ads for other games in your portfolio to players who are predicted to churn or promoting unique IAP offers to players who are expected to spend </li>
<li><b>Experiments with different rewards </b>Predictions can be combined with other analytics attributes, user properties or audience insights to fine tune your strategy so you may, for example, reward only users predicted not to spend in specific geos or regions, or who play your game in specific ways. </li>
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<b>Get started with Predictions </b></div>
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Predictions has only been in beta for a little while, but we’re encouraged by the results our partners are already seeing with it. If you’re already using Google Analytics for Firebase, you can enable Predictions with a single click in the Firebase Console. Refer to our <a href="https://firebase.google.com/docs/predictions/use-cases/conditional-ads">implementation guides</a> to try some of these strategies for yourself. </div>
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<a href="https://firebase.google.com/support/">Reach out</a> to us if you have any questions, feedback, or suggestions. We look forward to hearing from you! </div>
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<span class="byline-author"><i>Posted by Jumana Al Hashal, Firebase Product Management
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<span style="font-size: small;">1. Google Play data, Global, Jan. 2017 vs. Jan. 2018. Developer-declared ads & IAP flags utilized from Google Play Store.
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-17824115047819135502018-05-08T13:00:00.000-07:002018-05-17T09:43:48.713-07:00Google I/O: Grow and Earn with AdWords and AdMob<div dir="ltr" style="text-align: left;" trbidi="on">
I/O is an inspiring moment. Every year, we’re excited to connect with the developer community and hear all of the amazing things you’re building, especially mobile apps. <br />
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These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.<br />
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This means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively. <br />
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In order to build a successful app business, you need tools that help you grow and earn more. That’s where Google can help. This afternoon, you’ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream <a href="https://www.youtube.com/watch?v=lFXPOKvBEFM&index=62&t=0s&list=PLOU2XLYxmsIInFRc3M44HUTQc3b_YJ4-Y">here</a>.<br />
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Grow your user base</h3>
Developers have driven more than 10 billion app installs with AdWords. Today we’re announcing several new innovations to help you find valuable users for your app.<br />
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<b>Surface more relevant content in your app promotion ads</b></div>
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70% of users decide whether to install an app based on how much they’ll use it. To provide users more helpful information, we’ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions in its ads. This beta will be available in the coming months.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-4qo0HMSxNtE/WvHcMBCuK4I/AAAAAAAAATQ/NVDIVH2c1TcqOoHEQXrCMu-QxwmB23dQwCLcBGAs/s1600/Carousel-Anim-3e%2B%25282%2529.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="720" data-original-width="648" height="640" src="https://1.bp.blogspot.com/-4qo0HMSxNtE/WvHcMBCuK4I/AAAAAAAAATQ/NVDIVH2c1TcqOoHEQXrCMu-QxwmB23dQwCLcBGAs/s640/Carousel-Anim-3e%2B%25282%2529.gif" width="576" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Surfacing relevant in-app content in ads</td></tr>
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<b>Get more people playing your game</b><br />
Another way we’re helping developers find new users is by making app discovery easier. For gaming developers, we launched Instant Games in March to enable new players to try your game without having to download it first. Recently, we’ve started early testing to make Instant Games compatible with AdWords. Users can then try out games directly from ads across all the channels that <a href="https://support.google.com/adwords/answer/6247380?hl=en">Universal App campaigns</a> reach.<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
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<tr><td class="tr-caption" style="text-align: center;">Google Play Instant compatible with AdWords</td></tr>
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<b>See a more complete view of your advertising results</b><br />
To give you a more complete picture of how your ads are working, we’re planning on making <a href="https://support.google.com/adwords/answer/6270625"><b>view through conversion (VTC) reporting</b></a> available to AdWords app advertisers later this month. With VTC reporting, you can understand which <a href="https://support.google.com/adwords/answer/7029393?hl=en">viewable</a> ad impressions were associated with conversions. For example, you can use these reports to better understand how well your video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability.<br />
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Earn more from your app</h3>
<b>Save time and show value with standardized ad measurement</b><br />
When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’ve integrated <a href="https://iabtechlab.com/standards/open-measurement-sdk/">IAB Tech Lab’s Open Measurement SDK</a> into our <a href="https://developers.google.com/admob/">Google Mobile Ads (GMA)</a> and <a href="https://developers.google.com/interactive-media-ads/">Interactive Media Ads (IMA) SDKs</a>. This solution will save developers time and reflect the true value of their app inventory. Starting today, developers on DoubleClick can request to join this beta. <br />
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<b> Optimize your rewarded ads in AdMob</b><br />
We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.<br />
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To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting will be available in AdMob as an open beta coming soon. <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
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<tr><td style="text-align: center;"><img height="439" src="https://lh5.googleusercontent.com/r90nDciuTTQQvaxGNfxOk_o44U_pWl02YliGy7SIEiPLeS4yHGXDvnAjzc9jFXqCuyd_yIwuRtUvokFLLwFdcUH4FwrA11109R_AI7xyffRuanAj7AwBLhpN3uDgl2jBO8kxS6Iw" style="border: none; margin-left: auto; margin-right: auto; transform: rotate(0rad);" width="497" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rewarded reporting in AdMob</td></tr>
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Developers are building apps that connect, entertain and help millions of users. We’re looking forward to helping you grow and earn so you continue sharing the magic of your apps to the rest of the world!<br />
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<span class="byline-author"><i>Posted by Sissie Hsiao, VP of Product, Mobile App Advertising
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<span style="font-size: small;">1. Google Play Data, Global, April 2018. </span><br />
<span style="font-size: small;">2. Google Ads Data, iOS/Android, Global, March 2018 </span><br />
<span style="font-size: small;">3. Ipsos & Google, April 2018 </span><br />
<span style="font-size: small;">4. Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018 </span></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-65584598540702242012018-03-22T07:00:00.000-07:002018-03-22T07:23:10.579-07:00Introducing Open Bidding, a new way to monetize<div dir="ltr" style="text-align: left;" trbidi="on">
At AdMob, we’re dedicated to building simple and powerful tools that help developers earn more from their apps. It’s why we’ve steadily increased our investment in monetization solutions such as mediation groups and ad network optimization. But we aren’t stopping there.<span id="docs-internal-guid-e1505a1a-4dbf-0391-af0d-a416ef9b4dc9"></span><br />
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<a href="https://admob.googleblog.com/2018/03/become-goat-of-mobile-gaming-with-new.html">Last week</a>, we announced the closed beta of Open Bidding -- a new way for you to grow revenue by maximizing the value you get from your various ad partners. Today, we're sharing more details on how Open Bidding works and why developers and our industry partners are excited about it.<br />
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Earn more with real-time pricing</h2>
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Say you’re selling a house. Would you sell it to the first person in line based on their estimated offer or would you collect all offers at the same time and sell to the highest bidder? You should be doing the same with ads in your app. <br />
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Open Bidding allows your ad sources to bid on each impression in real time. Unlike traditional mediation that uses historical data to prioritize networks and call them one at a time, Open Bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction. For any given impression, the winner is always the highest paying advertiser because all networks get the same priority (including Google).<br />
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It’s simple–you win when more advertisers compete for the attention of your user at the same time. <br />
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Maximize demand from Google’s real-time advertisers</h2>
Open Bidding is powered by the same technology used by the world’s leading publishers on Google’s DoubleClick platform. For more than ten years, DoubleClick has been connecting these publishers with thousands of advertisers looking to buy inventory in real-time across a variety of ad formats. Open Bidding brings the full benefits of this technology to AdMob to help you grow your revenue by letting all your networks and the real-time advertisers across Google’s demand sources compete in a unified auction. <br />
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Simplify operations and save precious development resources</h2>
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Not only can you earn more with Open Bidding, but you can also eliminate tedious tasks such as updating CPMs, integrating multiple SDKs, and managing billing cycles. Here’s how Open Bidding works to keep your business running smoothly:<br />
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<li><b>Real-time CPMs</b>: Forget about manually updating CPMs. Open Bidding pulls in real-time CPM data directly from demand partners so you can save time, make more money, and eliminate costly mistakes. </li>
<li><b>Simplified billing & payments</b>: Unlike other solutions, we show you how various partners are doing in one centralized dashboard and we consolidate payouts from multiple partners so you have fewer things to worry about. </li>
<li><b>Fewer SDKs</b>: You now have the option to access demand from participating partners without adding new SDKs to your app -- all you need is the Google Mobile Ads (GMA) SDK.</li>
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Developers in the closed beta are already seeing benefits:<br />
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“One of the biggest challenges in monetization is managing the daily fluctuation of CPMs, when working with different networks. We’re excited to participate in Open Bidding because it allows us to hit the highest CPM per request, thus optimizing revenue and leaving no money on the table.” </blockquote>
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—Roy Tzayag, Head of Monetization, Ilyon Dynamics</blockquote>
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Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. As the mobile ads industry embraces real-time auctions to get greater access to your valuable inventory, we’re looking forward to integrating even more networks, including AdColony, over the next few months. <br />
Want to test Open Bidding? Contact your AdMob Account Manager to sign up for this closed beta.<br />
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<i>Posted by Vishal Kumar, Senior Product Manager</i></div>
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Yamini Guptahttp://www.blogger.com/profile/13047604745698112247noreply@blogger.comtag:blogger.com,1999:blog-20118652.post-86040262911996002232018-03-15T07:00:00.000-07:002018-03-16T10:24:21.187-07:00Become the GOAT of mobile gaming with new innovations from AdWords & AdMob<div dir="ltr" style="text-align: left;" trbidi="on">
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers like you can become gaming legends who run successful businesses too. To help you get there, we’re sharing several new innovations designed to grow your fan base and earn you more revenue from your apps.<br />
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<b>Win people’s attention with new video ads on Google Play</b><br />
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In a sea of mobile apps, it’s critical to reach the right players at the right time and place. Universal App Campaigns (UAC) use Google’s machine learning technology to find loyal fans across Google.com, Google Play, YouTube, and over 3 million sites and apps in the Google Display Network. To date, Google has delivered over 10 billion app installs for developers through ads.<sup>1</sup> And we’re just getting started.<br />
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Over the next few months, we’ll roll out a beta for click-to-play video ads — a new way to reach players on Google Play with sight, sound and motion. These placements will help you showcase your game as they tap, swipe and scroll to find their next favorite app.<br />
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<tr><td class="tr-caption" style="text-align: center;"><i> New video ads in Google Play</i></td></tr>
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<b>Find your next player with similar audiences</b></div>
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<b><br /></b>With a world of games available on mobile, it can be hard to know who may fall in love with your game. Google helps by analyzing millions of signal combinations in real-time to help you reach the players you care about—like the ones who are likely to beat level 1 or who are likely to make an in-app purchase. In fact, that’s how we’re already helping drive 7 billion in-app events every quarter for our partners.<sup>2</sup><br />
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But there’s more we can do. Today, we're introducing similar audiences for UAC, to help you find people who share similar interests with your best customers, right when they’re interested in games and apps like yours.<br />
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Imagine you’re a developer with a popular mobile game and you’re launching a new title. With similar audiences, you can share your business data with Google to find more players like those playing your current game. By connecting you with more qualified customers, similar audiences can help unlock new opportunities to grow your business. Similar audiences will be available in beta to select advertisers starting in May.<br />
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<b>Make ad experiences more valuable with AdMob </b><br />
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Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine. Last year alone, we saw in-app video ad impressions grow 1.8x across our networks.<sup>3</sup><br />
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But people will abandon even the best apps if the ad experience doesn’t fit the flow of the game or an ad doesn’t respect the player’s preferences. <a href="https://support.google.com/admob/answer/7372450?hl=en" target="_blank">Rewarded ads</a> create value for players by offering them incentives, like an extra life or a special power-up in the game when they need it most. And because players can choose when to watch, these ads don’t disrupt gameplay. That's why more than 45% of AdMob’s top 1000 gaming partners (by revenue) use rewarded ads to monetize their apps.<sup>4</sup><br />
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Last year, we made it easy for you to deliver rewarded video ads lasting 6 to 60 seconds in portrait and landscape modes.<br />
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Today, we’re sharing two new rewarded ad experiences that will become available to AdMob developers over the next few months: playable ads and multiple-option video ads. With these new formats, you can monetize your games while ensuring your players can interact with ads in a way that doesn’t interrupt their game play.<br />
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<b>Earn more from your ad partners with Open Bidding on AdMob </b><br />
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We know mediation is an important strategy to grow revenue from different ad networks. But you’ve also told us mediation can be difficult to manage. It’s time consuming to reconcile reports and chase payments from different partners. Implementing multiple ads SDKs increases development time and slows down your app. And, more than anything, mediation is based on historical CPMs, so it’s possible you’re leaving money on the table.<br />
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Our new beta, Open Bidding, takes monetization to the next level. Now, networks can bid to serve ads in your app simultaneously in a single unified auction. The result: increased competition that could lead to higher revenue. Also, there are fewer SDKs to implement, payments are simplified, and you’ll get meaningful insights from integrated reports in a single performance dashboard.<br />
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Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. We’re looking forward to adding even more networks over the next few months, including AdColony and Vungle. That way you can earn more from your apps and get time back to make them even better.<br />
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To learn more about these innovations, please join us at the <a href="https://events.withgoogle.com/google-gdc-2018/gdc-sessions/#content" target="_blank">Game Developers Conference</a> next week. My team and I look forward to sharing more details on the work we’re doing to make it easier for you to become the GOAT of mobile gaming.
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<span class="byline-author"><i>Posted by Sissie Hsiao, VP of Product, Mobile App Advertising
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<span style="font-size: small;">1. Google Ads Data, iOS/Android, Global, March 2018.<br />2. Google Ads Data, iOS/Android, Global, March 2018.<br />3. Google Ads Data, iOS/Android, Global, Jan 2016 - Dec 2017.<br />4. Google Ads Data, iOS/Android, Global, Jan. 2018.
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Anonymoushttp://www.blogger.com/profile/05396926417952045975noreply@blogger.comtag:blogger.com,1999:blog-20118652.post-69443967384958249662018-02-26T13:55:00.000-08:002018-02-27T10:30:51.580-08:00Grow your app business with Google's new education program for Universal App campaigns <i>Cross-posted from the Inside AdWords blog.</i><br />
Today, we’re launching a new interactive education program for <a href="https://analytics.google.com/analytics/learnwithgoogle/?utm_source=blog&utm_medium=admob&utm_campaign=uac_launch">Universal App campaigns (UAC)</a>. UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals — across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network. <br />
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UAC is a shift in the way you market your mobile apps, so we designed the program’s <a href="https://analytics.google.com/analytics/learnwithgoogle/?utm_source=blog&utm_medium=admob&utm_campaign=uac_launch">first course</a> to help you learn how to get the best results from UAC. Here are a few reasons we encourage you take the course:<br />
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<li><b>Learn from industry experts.</b> The course was created by marketers who’ve been in your shoes and vetted by the team who built the Universal App campaign.</li>
<li><b>Learn on your schedule. </b>Watch snackable videos at your own pace. The course is made up of short 3-minute videos to help you master the content faster.</li>
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<li><b style="font-weight: bold;">Practice what you learn.</b> Complete interactive activities based on real life scenarios like using UAC to help launch a new app or release an update for your app.</li>
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So, take the <a href="https://analytics.google.com/analytics/learnwithgoogle/?utm_source=blog&utm_medium=admob&utm_campaign=uac_launch">course</a> today and let us know what you think. You can also read more about UAC best practices <a href="https://support.google.com/adwords/answer/6167162">here</a> and <a href="https://adwords.googleblog.com/2017/11/apps-best-practices.html">here</a>. <br />
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Hope to see you in class!<br />
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<i>Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google</i></div>
Anonymoushttp://www.blogger.com/profile/05396926417952045975noreply@blogger.comtag:blogger.com,1999:blog-20118652.post-23820015662796171902018-01-18T10:00:00.000-08:002018-01-18T17:17:01.227-08:00Use ad content filtering to help improve your users’ ad experienceOptimizing the ad experience on your app for a varied audience can be difficult. Showing users ads that are a better fit can improve their overall ad experience and help maximize your app’s revenue.<br />
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AdMob has launched a new feature that allows you to specify the content rating for Google ads served in your app. With the new <i>max_ad_content_rating signal</i>, you can now choose the content rating of Google demand that you want to deliver on a per-request basis.<br />
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Four content rating choices offer you the granularity you need to provide users at each level with a better user experience.<br />
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The four new content rating choices are:<br />
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<ul>
<li><b>G</b>: Content suitable for general audiences </li>
<li><b>PG</b>: Content suitable for most audiences with parental guidance </li>
<li><b>T</b>: Content suitable for teen and older audiences </li>
<li><b>MA</b>: Content suitable only for mature audiences </li>
</ul>
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You can start sending the new <i>max_ad_content_rating</i> signal in the Google Mobile Ads SDK by following these <a href="https://developers.google.com/admob/android/targeting#child-directed_setting" target="_blank">Android</a> and <a href="https://developers.google.com/admob/ios/targeting#child-directed_setting" target="_blank">iOS</a> guides.<br />
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To learn more about the new signal and the content rating choices, visit the <a href="https://support.google.com/admob/answer/7562142" target="_blank">AdMob help center</a> or contact your Google account team.<br />
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Posted by Alexa Haushalter, Product Manager, AdMobAnonymoushttp://www.blogger.com/profile/05396926417952045975noreply@blogger.comtag:blogger.com,1999:blog-20118652.post-77447063518752247632017-10-23T13:00:00.000-07:002017-10-23T16:57:31.645-07:00Get your ads ready for iPhone XEvery interaction a user has with your app matters. That’s why we’re constantly evolving our advertising recommendations and policies to ensure that no matter where and on what device users are engaging with your apps, they have good experiences.<br />
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With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px;">Example of ad appearing outside of “safe area” on iPhone X</td></tr>
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That’s why we’ve put together a <a href="https://developers.google.com/admob/ios/x-ad-rendering" target="_blank">guide</a> to help you adapt your ad strategy for iPhone X. This includes guidance for how you can shift placement of banner or native ads to designated “safe areas” for this new device.<br />
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We’ve also updated our <a href="https://support.google.com/admob/answer/2753860#ad_placement" target="_blank">policies</a> to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.<br />
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Please review these policy updates and our suggested implementation <a href="https://developers.google.com/admob/ios/x-ad-rendering" target="_blank">guide</a> to ensure you’re compliant by November 20th.<br />
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If you have any questions, visit the <a href="https://support.google.com/admob?ctx=blog#topic=7383088" target="_blank">AdMob Help Center</a> or contact your Google account team.<br />
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Posted by Pablo Alvarez, Product Manager, AdMob<br />
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Anonymoushttp://www.blogger.com/profile/05396926417952045975noreply@blogger.comtag:blogger.com,1999:blog-20118652.post-90934489922710425172017-06-01T05:00:00.000-07:002017-06-01T05:00:24.666-07:00Introducing the redesigned AdMob with new tools that make it even easier to earnIt has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big <a href="https://blog.google/topics/developers/all-io17-announcements/" target="_blank">product announcements</a> but I can’t help being most excited about one in particular — the newly redesigned <a href="https://www.google.com/admob/announcements.html" target="_blank">AdMob</a>!<br />
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Many of you rely on in-app ads for revenue — in fact, over 1 million apps now use AdMob to earn across iOS and Android. And to date, we’ve paid out over $3.5 billion dollars to developers like you. But we knew we could be doing even more to help you be successful. So we rebuilt the AdMob platform from the ground up to help you build a profitable business faster and to stay profitable as you scale.<br />
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<h2>
Simple to use with a brand new user interface</h2>
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Your time is valuable and we want you to spend it growing your business, not navigating our screens. With the new AdMob, everything from navigation to dashboards has been organized around your apps. The tools and features you need most are right at your fingertips. We’ve also applied <a href="https://material.io/guidelines/" target="_blank">Material Design </a>across the entire AdMob platform to make your experience intuitive and productive at every step.<br />
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When you log in to the new experience, you’ll see a streamlined interface that surfaces key growth trends and gives you a quick snapshot of how your apps are performing. Whether you have one app or fifty, the new app picker will help you rapidly navigate through the new AdMob experience. In addition, we’ve added a simplified dashboard with a complete breakdown of your revenue. From here you can see how ads are impacting critical metrics like lifetime value, engagement, and retention for each app.<br />
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<tr><td class="tr-caption" style="text-align: center;">With the new AdMob, it’s easier to find your way to what you need</td></tr>
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Richer insights with a deep integration with Firebase</h2>
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We know that you have many different options when it comes to making money for your app business. Whether you decide to use in-app purchases, subscriptions, ads, or commerce, we know how valuable a holistic view can be for making decisions and monitoring how even slight monetization changes can impact user experience. Historically compiling all of this data has required multiple tools and has been time consuming at best and impossible for most. So we’re putting comprehensive analytics at your fingertips through an integration with <a href="https://firebase.google.com/features/analytics/" target="_blank">Google Analytics for Firebase</a>.<br />
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With this integration you can see new reporting across all of your revenue sources and dig deeper in Firebase to see how both lifetime value and user behavior are affected.<br />
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To get started, <a href="https://support.google.com/firebase/answer/6387949" target="_blank">link</a> your AdMob and Firebase accounts and update to the latest version of the SDKs. Once linked, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place. Your Firebase account can now access your ad signals and AdMob can access your app usage signals for deeper level insights. With instant access to detailed ad revenue data plus consumer insights like session duration and ad exposure you no longer have to deal with endless spreadsheets or make wild guesses.<br />
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<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-_8DSqce6-UQ/WS_eRLtcTyI/AAAAAAAAJGw/dGPwXAtTi0I7aY0K0Uale1wBi10402H_QCLcB/s1600/10.%2BPost-Native%2BAd%2BChart%2BMagnified%25402x%2B%25281%2529%2B%25281%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="902" data-original-width="1600" height="360" src="https://2.bp.blogspot.com/-_8DSqce6-UQ/WS_eRLtcTyI/AAAAAAAAJGw/dGPwXAtTi0I7aY0K0Uale1wBi10402H_QCLcB/s640/10.%2BPost-Native%2BAd%2BChart%2BMagnified%25402x%2B%25281%2529%2B%25281%2529.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Power a smarter monetization strategy with the right data, all in one place.</td></tr>
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With a more complete view of lifetime value, you now have the data you need to create a monetization strategy with complete confidence. Marcin Krakowiak, co-founder of <a href="http://byssmobile.com/" target="_blank">Byss Mobile</a>, is already a fan: “Creating a sustainable monetization strategy has been the core focus of our team as we continue diversifying our portfolio of apps. Having meaningful, accurately connected data sources is key to developing that strategy. This new integration between Firebase and AdMob does just that. We are finally able to analyze lifetime value of both in-app purchases and ads to test and create a more profitable monetization strategy.”<br />
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<br />Advanced controls to help you scale with Mediation Groups</h2>
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If you already use AdMob, you know that mediation is a great way to monetize across multiple ad networks. Well, mediation just got even better with the addition of mediation groups.<br />
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Historically, you needed to configure mediation for every ad slot and geography. Developers using mediation often found this process extremely time consuming. We’ve introduced mediation groups in AdMob, to make all of this easier. Just set up mediation once and then assign that group to different ad units and countries across all of your apps in a single step. You can also make calls to outbound networks up to three times in a mediation chain, helping you to maximize revenue.<br />
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<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-WAfSkCKZ8nc/WS_ei8VmdhI/AAAAAAAAJG0/aPK9aKTLgOkmmTzZAoRQDcAF7ZjGd0k3wCLcB/s1600/3-Mediation-InLine-Edit-large%2B%25281%2529.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="906" data-original-width="1600" height="362" src="https://1.bp.blogspot.com/-WAfSkCKZ8nc/WS_ei8VmdhI/AAAAAAAAJG0/aPK9aKTLgOkmmTzZAoRQDcAF7ZjGd0k3wCLcB/s640/3-Mediation-InLine-Edit-large%2B%25281%2529.gif" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Set up and activate a new mediation group with just a few clicks.</td></tr>
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We hope you’ll take advantage of mediation groups and everything else the redesigned AdMob platform has to offer — because it’s been built with you in mind! We’re here to support your success as an app developer, and we’re really excited to see how you use these new tools to grow your business. Become a part of the millions of apps using <a href="https://www.google.com/admob/announcements.html" target="_blank">AdMob</a> by putting our new monetization tools to work.<br />
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Visit the <a href="https://support.google.com/admob/answer/7367022?hl=en&ref_topic=7356215" target="_blank">Help Center</a> or contact your Google account team to see when you’ll have access to these great features.<br />
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Posted by: Duke Dukellis, Group Product Manager, AdMob</div>
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Unknownnoreply@blogger.com1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA37.4224082 -122.085608637.4216202 -122.0868691 37.4231962 -122.0843481tag:blogger.com,1999:blog-20118652.post-90524519111256150072017-05-17T14:06:00.000-07:002017-05-23T08:09:13.739-07:00Google I/O: New Ways to Put Users at the Center of Your Apps and PaymentsI/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest
innovations in computing.
<br />
<br />
We're meeting at an exciting time for the developer community. It's a time when
consumers have more choices than ever before—like where to shop, what to watch,
which games to play and how to communicate with friends and family. Your product
needs to stand out. You need tools to help your business grow. And you need to
make sure your users are happy.
<br />
<br />
We think we can help.
<br />
<br />
This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream <a href="https://www.youtube.com/watch?v=dxaN55hj7nI">here</a> or at the end of this post.
<br />
<dl>
<dt><strong>Enabling users to pay with Google</strong></dt>
<div id="gdcalert1">
<br /></div>
<div id="gdcalert1">
Starting today, our suite of payment solutions will be expanding. The Google
Payment API enables merchants and developers to turbocharge checkout conversion
by offering your users an easy way to pay with credit and debit cards saved to
their Google Account. Users will have multiple Google payment options at their
fingertips, like a credit or a debit card previously saved via Android Pay, a
payment card used to transact on the Play Store or a form of payment stored via
Chrome. And they'll be able to use these saved payment options in third-party
apps and mobile sites, as well as on Google Assistant when they are on-the-go.</div>
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</dl>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-rzOrhuC78iU/WRxbQMnME2I/AAAAAAAAFlA/Pe1E8usQ_L8cJJjKtttYxTH8KMF38C3ygCEw/s1600/Pay%2Bwith%2BGoogle%2BAssistant_Panera%2B%2528for%2Bblog%2529.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://1.bp.blogspot.com/-rzOrhuC78iU/WRxbQMnME2I/AAAAAAAAFlA/Pe1E8usQ_L8cJJjKtttYxTH8KMF38C3ygCEw/s640/Pay%2Bwith%2BGoogle%2BAssistant_Panera%2B%2528for%2Bblog%2529.gif" width="360" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Paying with Google for Panera Bread on Google Assistant</td></tr>
</tbody></table>
<br />
For users, this means faster checkout. Now they'll never miss a deal because
they're stuck on a bus and don't want to pull out their credit card in front of
strangers. They'll no longer experience the pain of stumbling on a
sale that ends at midnight when they're tucked in bed with their credit card out
of reach. Users can save time and headache by using credit and debit cards
they've already saved to their Google Account whenever they see the option to
pay with Google on supported apps or sites.<br />
<br />
For developers, this API is a significant innovation that can enable faster
checkout, drive more conversions, increase sales and reduce abandoned carts—all
with a simple integration. Learn more about our Google Payment API <a href="https://www.google.com/payments/solutions/?utm_source=payments&utm_medium=blog&utm_campaign=io2017pay">here</a>.
<br />
<dl>
<dt><strong>Earn more from your apps with the brand new AdMob</strong></dt>
<div id="gdcalert3">
<span style="color: red; font-weight: bold;"></span></div>
</dl>
People turn to their mobile devices throughout the day to shop, communicate and
stay entertained. For developers, in-app purchases are one way to monetize. Ads
are another way.<br />
AdMob was built to support the app ecosystem. With over 1 million apps across
iOS and Android, <strong>AdMob has paid over $3.5 billion dollars </strong><b>in ads revenue </b><strong>to
developers</strong>. But there's more we can do to help you succeed.<br />
<br />
Today, we're introducing a completely redesigned <a href="https://www.google.com/admob/announcements.html">AdMob</a>. Rebuilt from the ground
up, AdMob is now simpler to use and delivers richer insights about your users'
in-app experiences.
<br />
<br />
<blockquote class="tr_bq">
<strong>Simpler to use</strong>: We've applied <a href="https://material.io/">Material Design</a> to all aspects of the AdMob look
and feel to deliver an easy-to-use and intuitive experience across the entire
platform—on mobile and desktop. You'll get more done in less time. Below you can
see how easy it is to pick an app that you're monitoring, check out its key
metrics and then quickly take action to fine-tune its performance.<br />
<br /></blockquote>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-PA1qRyM1Aio/WRuiCTl0SnI/AAAAAAAAFjU/5dExPgz991Mv8RInWlI9h1Iye5XrX84VwCLcB/s1600/AdMob-Image-Generic-Networks.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="484" src="https://1.bp.blogspot.com/-PA1qRyM1Aio/WRuiCTl0SnI/AAAAAAAAFjU/5dExPgz991Mv8RInWlI9h1Iye5XrX84VwCLcB/s640/AdMob-Image-Generic-Networks.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Redesigned AdMob experience</td></tr>
</tbody></table>
<blockquote class="tr_bq">
<strong><br />Deeper insights:</strong> We've also integrated Google Analytics for
Firebase into the core of the redesigned AdMob so you have quick access to the
metrics that matter most for your business. Once you <a href="https://support.google.com/firebase/answer/6387949">link</a>
your AdMob and Firebase accounts, you'll have access to detailed ad revenue data
and user insights like time spent in the app and in-app purchases—all in one
place.</blockquote>
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<dl>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-IuB1tS1qkZM/WRuL39WIYZI/AAAAAAAAFi0/jmy1wPZV35se-TJ606lOvtalkGiEK7u8gCLcB/s1600/AdMob%2BImage%2B2%2B-%2BBlog.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://4.bp.blogspot.com/-IuB1tS1qkZM/WRuL39WIYZI/AAAAAAAAFi0/jmy1wPZV35se-TJ606lOvtalkGiEK7u8gCLcB/s640/AdMob%2BImage%2B2%2B-%2BBlog.png" width="563" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google Analytics for Firebase dashboard in AdMob</td></tr>
</tbody></table>
<div id="gdcalert5">
<strong>Know your user, find your user with Universal App Campaigns</strong></div>
</dl>
Earning money from your app is one piece of the puzzle. You also need to think
about how to grow your user base.
<br />
<br />
<strong>Google's app innovations have delivered over 5 billion installs from ads
and we are now helping developers drive over 3 billion in-app events per
quarter</strong>—like users adding something to their cart or reaching level 3
of a game. Developers have gravitated toward <a href="https://support.google.com/adwords/answer/6247380?hl=en">Universal App
Campaigns</a> (UAC) as the "one stop shop" campaign type that scales your reach
and maximizes app installs across Google's largest properties: Google Play,
Search, YouTube, Gmail and the Display Network. UAC uses Google's machine
learning technology to evaluate numerous signals in real time, refining each ad
to help you reach your most engaged users. We're continuing to double down on
UAC, with all new innovations being built into UAC to make app promotion even
more effective.
<br />
<dl>
<blockquote class="tr_bq">
<strong>Engage users in key moments of discovery with new UAC placements
in Google Play</strong> </blockquote>
<blockquote class="tr_bq">
Android reaches more than 2 billion active devices every month, with Google Play
available in 190+ countries around the world. It's the place users come to
discover new apps and games. Beyond searching for apps to try, users are
increasingly browsing the Play store and finding recommendations for new apps. </blockquote>
<blockquote class="tr_bq">
To help those users discover more of your apps, we are introducing <strong>new
ad placements on the home and app listing pages in the Google Play
Store</strong>. These new placements, available exclusively through UAC, help
you reach users in "discovery mode" as they swipe, tap and scroll in search of
their next favorite app. </blockquote>
<blockquote class="tr_bq">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/--0UT0Wj8_zY/WRuMFJBy-wI/AAAAAAAAFi4/ZOVjrYFCqw06ihYSXwWccDl3v1wqkLC3QCLcB/s1600/Play-Ads-SC-Anim-Lrg.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://3.bp.blogspot.com/--0UT0Wj8_zY/WRuMFJBy-wI/AAAAAAAAFi4/ZOVjrYFCqw06ihYSXwWccDl3v1wqkLC3QCLcB/s640/Play-Ads-SC-Anim-Lrg.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">New ad placements reach users browsing in Google Play</td></tr>
</tbody></table>
<strong><br /></strong><strong>Discover more of your best users with new bidding options in
UAC</strong> </blockquote>
<blockquote class="tr_bq">
Some users are more valuable to your business than others, like the players who
level-up in your game or the loyal travelers who book several flights a month.
That's why we're expanding <a href="https://support.google.com/adwords/answer/7065882">Smart Bidding
strategies</a> in UAC to help you acquire more of these high-value users. Using
Smart Bidding, you can tailor bids for your unique business goals - target cost
per acquisition (tCPA) or target return on ad spend (tROAS). UAC delivers the
right users based on your objectives: <strong>installs, events and, coming soon,
value</strong>. This update starts rolling out to iOS and Android developers and
advertisers in the coming months. </blockquote>
<blockquote class="tr_bq">
<strong>Introducing App Attribution Partners, a new measurement program</strong> </blockquote>
<blockquote class="tr_bq">
Many developers rely on third-party measurement providers to measure the impact
of ads and gain valuable insights about how users engage with your app. To help
you take action on these insights in a faster and more seamless way, we are
introducing <a href="http://google.com/adwords/appcampaigns/attribution">App
Attribution Partners</a>, a new program designed to integrate data from 7 global
companies right into AdWords.<br />
<br />
Welcome to adjust, Adways, AppsFlyer, Apsalar, CyberZ, Kochava and TUNE... we're
thrilled to have them onboard!<br />
<br />
AdWords' integration with these partners ensures that you have consistent,
reliable and more granular data where you review app metrics. Now you can take
action with confidence and stay on top of your business performance.</blockquote>
</dl>
As consumers live more of their lives online, it's increasingly important for
developers to build user-centric experiences in everything that you do—from the
apps you design, to the experiences you deliver, to the ways you help people
transact. We know it's not always easy, so Google is here to help.<br />
<br />
We look
forward to continuing on this journey with you.
<br />
<em><br /></em>
<em>Posted by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce</em>
<p><!--[Interactive video] --><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/dxaN55hj7nI" style="box-shadow: 3px 10px 18px 1px #999; display: block; margin-bottom: 1em; margin-left: 50px;" width="560"></iframe></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-19170462020625602372017-05-10T05:00:00.000-07:002017-05-10T05:00:38.529-07:00AdMob is heading to Google I/O 2017<p><a href="https://events.google.com/io/" target="_blank">Google I/O 2017</a> is one week away (May 17-19th), and we’ll be there. <a href="https://events.google.com/io/" target="_blank">Google I/O</a> brings together developers from around the globe for an immersive experience focused on exploring the next generation of tech.</p>
<p><span id="docs-internal-guid-378d10e8-e7cb-3b86-ee8e-dd989302c675"><span style="font-family: Arial; font-size: 11pt; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><img height="260" src="https://lh3.googleusercontent.com/5qIUzWFYq3RhryXsjCjiCZZBkSVb8IUMb5SaNqbHJhYDyGo8AOjikgf6JdZLRLYmSyY-0f5MSP634Piykpi2aVdrmL9fJiqexlmSlenz5sKGeflMUKK-G6zkqpji1eE-5FsM0K-w" style="border: none; transform: rotate(0rad);" width="624" /></span></span></p>
<p>This year there will be dozens of talks discussing important topics that matter to you like design & development, growing your business, the latest in mobile tech, and more. We’ll also give you a look into “what’s next” for AdMob.</p>
<p>Be sure to catch the keynotes to be the first to hear about the latest AdMob innovations:</p>
<p><b><u>Wednesday, May 17th</u></b></p>
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<a href="https://3.bp.blogspot.com/-efzm7p3Vq2E/WRBVzr045II/AAAAAAAAFa8/XBJDMX7JMy08oNUhI02e7dAMnNE7mstvgCLcB/s1600/Copy%2Bof%2BCopy%2Bof%2BDSC_0615.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="120" src="https://3.bp.blogspot.com/-efzm7p3Vq2E/WRBVzr045II/AAAAAAAAFa8/XBJDMX7JMy08oNUhI02e7dAMnNE7mstvgCLcB/s200/Copy%2Bof%2BCopy%2Bof%2BDSC_0615.jpg" width="160" /></a></div><p>
<b>Google Keynote</b><br />
10:00 AM PST, 5:00 PM GMT<br />
Join Google CEO, Sundar Pichai, as he gives a “first look” into all the latest and greatest technology innovations at Google.<br />
<a href="https://events.google.com/io/schedule/?section=may-17&sid=__keynote__" target="_blank">Watch the livestream</a> | <a href="https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=ZG01NWFrZTY1ZDF0bGhjNHJrdHRibTM3OWsgZ29vZ2xlLmNvbV80djNmMTBhdmcxdHZ2YzJoamlpYW43YXFmNEBn&tmsrc=google.com_4v3f10avg1tvvc2hjiian7aqf4%40group.calendar.google.com" target="_blank">Add to Calendar</a><br />
<br />
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/--CiStVEkBe8/WRBV1xv_hVI/AAAAAAAAFbA/h9Z_l_-3-DsNmjEhPDezBvdVChtw9ZL-wCEw/s1600/IMG_0678.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="140" src="https://2.bp.blogspot.com/--CiStVEkBe8/WRBV1xv_hVI/AAAAAAAAFbA/h9Z_l_-3-DsNmjEhPDezBvdVChtw9ZL-wCEw/s200/IMG_0678.jpg" width="160" /></a></div></p>
<b>Growth & Monetization Keynote</b><br />
3:00 PM PST, 10:00 PM GMT<br />
Hear from Sridhar Ramaswamy, SVP of Ads & Commerce, on how new ads and monetization innovations can help you build a customer-centric business.<br />
<a href="https://events.google.com/io/schedule/?section=may-17&sid=a2cb8c5b-7660-4787-80bd-5c87cd62b739" target="_blank"> Watch the livestream</a> | <a href="https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=a2Q2MzdjMGwxY2VpaGZrbHE3bGI5cHJtb3MgZ29vZ2xlLmNvbV80djNmMTBhdmcxdHZ2YzJoamlpYW43YXFmNEBn&tmsrc=google.com_4v3f10avg1tvvc2hjiian7aqf4%40group.calendar.google.com" target="_blank">Add to Calendar</a><br />
<p>Here are some of the other key sessions to check out at I/O 2017:</p>
<p><b><u>Wednesday, May 17th</u></b></p>
<p><b>Analytics with Firebase: Overview and Updates</b></p>
<p>4:00 PM PST, 11:00 PM GMT</p>
<p>Analytics is at the core of your ability to build great apps, grow your user base and earn more money. In this session we will show you what's new with Firebase and how we are building simpler and more powerful reporting that gives you real-time insights into what is happening in your app.</p>
<p><a href="https://events.google.com/io/schedule/?section=may-17&sid=4a422c6f-89bb-47bc-a3f2-c4dc37d50672" target="_blank">Watch the livestream</a> | <a href="https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=NDgyYTU4MjRnbmJsdTcxcGRyOHZmcXVjamcgZ29vZ2xlLmNvbV80djNmMTBhdmcxdHZ2YzJoamlpYW43YXFmNEBn&tmsrc=google.com_4v3f10avg1tvvc2hjiian7aqf4%40group.calendar.google.com" target="_blank">Add to Calendar</a></p>
<p><b><u>Thursday, May 18th</u></b></p>
<p><b>Build Great Monetization Experiences with the ALL NEW AdMob </b></p>
<p>4:30 PM PST, 11:30 PM GMT</p>
<p>Successful developers use a combination of payments, ads, and sophisticated analytics to earn more from their apps. In this session we will show you how AdMob has strengthened its platform to give you a more holistic picture of those revenue sources with deeper insights and a more intuitive user experience.</p>
<p><a href="https://events.google.com/io/schedule/?section=may-18&sid=7865cd85-eb87-4a35-881f-acf4d821014d" target="_blank">Watch the livestream</a> | <a href="https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=NmRycTF0ajNmOW82czRkbGZqOTg5amRlcGcgZ29vZ2xlLmNvbV80djNmMTBhdmcxdHZ2YzJoamlpYW43YXFmNEBn&tmsrc=google.com_4v3f10avg1tvvc2hjiian7aqf4%40group.calendar.google.com" target="_blank">Add to Calendar</a></p>
<p><b><u>Friday, May 19th</u></b></p>
<p><b>AdMob and Firebase: Better Together </b></p>
<p>8:30 AM PST, 3:30 PM GMT</p>
<p>Come learn how AdMob and Firebase seamlessly work together to help you optimize and generate more advertising revenue in your app. This session dives into how you can use AdMob and Firebase to understand how ads impact user experience, how different audiences interact with ads, and how to think about lifetime value.</p>
<p><a href="https://events.google.com/io/schedule/?section=may-19&sid=1a8d61e4-d19b-4837-bbb4-0cb4ae2ff5f9" target="_blank">Watch the livestream</a> | <a href="https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=ajg0MWM2c2kxZ28yZ2pudW1zb290dGg3NmsgZ29vZ2xlLmNvbV80djNmMTBhdmcxdHZ2YzJoamlpYW43YXFmNEBn&tmsrc=google.com_4v3f10avg1tvvc2hjiian7aqf4%40group.calendar.google.com" target="_blank">Add to Calendar</a></p>
<p><b>Find your Apps’ Best Users with Google’s Machine Learning </b></p>
<p>10:30 AM PST, 5:30 PM GMT<p>
<p>In this session we will show you the data you need, the best mathematical models for calculating lifetime value (LTV), and how machine learning is the missing link that converts LTV into actual high value users for your app.</p>
<p><a href="https://events.google.com/io/schedule/?section=may-19&sid=95d1cbe2-0c36-4220-b11b-551b6b6cc5b8" target="_blank">Watch the livestream</a> | <a href="https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=OWMzdjFjZ3NvdDVsajdoMWJ0bmV0a2g5cnMgZ29vZ2xlLmNvbV80djNmMTBhdmcxdHZ2YzJoamlpYW43YXFmNEBn&tmsrc=google.com_4v3f10avg1tvvc2hjiian7aqf4%40group.calendar.google.com" target="_blank">Add to Calendar</a></p>
<p>You can check out the complete Google I/O 2017 agenda <a href="https://events.google.com/io/schedule/?section=agenda" target="_blank">here</a>.</p>
<p>If you can’t attend in person, visit an <a href="https://events.google.com/io/extended/" target="_blank">I/O extended</a> event near you! We’ll be live tweeting and sharing posts from the event on our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> channels, using the hashtags #io17. We hope to see you there!</p>
<p>Posted by: Duke Dukellis, Product Manager, AdMob</p>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-11367619857775518732017-05-03T11:53:00.000-07:002017-05-03T11:53:55.713-07:00Cheetah Mobile Improves User Ad Experience While Increasing App Performance with AdMob’s Native Video Ads<p>Seven years ago, Cheetah Mobile began as a small company of ten employees that built software for PCs. Today, they are a leading developer with over one thousand employees. Their popular apps Clean Master and Battery Doctor have been downloaded by millions around the world and Clean Master itself has over 600 million MAU worldwide.</p>
<p><b>The Problem</b></p>
<p>With an ever growing user base, Cheetah Mobile needed to find creative ways to help them reach their global user base while monetizing their apps with innovative new ad formats. They needed to be able to use diversified high-quality ads to improve their revenue while also preserving the user-focused experience of their apps.</p>
<p><b>The Solution</b></p>
<p>Cheetah Mobile work with Google, using AdMob to find new ways to improve the performance of their apps. Cheetah expanded on their use of native display ads by introducing the newly launched native video format. By doing this, Cheetah was able to diversify the ad mix and increasing user engagement by tapping into the branding power of video. Opting in to video ads alongside display ads resulted in higher overall performance.</p>
<p><span id="docs-internal-guid-31002ed1-cf99-ad98-266a-738fe1c3e431"><span style="font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"><img height="288" src="https://lh6.googleusercontent.com/4nvD9bpB3SVMXUTVtlxHWDGq98YnstISb3i3PnEgrVosqqUb8DZXqLCtlumB22rcbIuo9i71Bewv1xZm2mha7xWDt6S5AzXXLY1st6SuOFPD27NFImnLNUAnUS724kswzNVlZahR" style="border: none; transform: rotate(0rad);" width="624" /></span></span></p>
<p><b>The Results</b></p>
<p>By implementing these simple changes and taking advantage of Google newest native ad format, Cheetah Mobile saw a lift in eCPM’s of +34% and were able to increase their revenue by +31%. By placing video ads optimally within the flow of the app - on the results page after the intended user action was complete - Cheetah was able to maintain a highly engaging, but non-intrusive ad experience. Customizing the video ads to match the look and feel of their apps further ensured that introducing new ads did not disrupt the user experience.</p>
<p><blockquote class="tr_bq">
“Native ads are the leading format in utility apps, and video ads are the next big thing in mobile advertising. AdMob provided the perfect solution for both: native video ads. The performance we have seen from AdMob is very encouraging and has already resulted in a revenue boost.“ -- Chen Yong , SVP of Cheetah Mobile.</blockquote></p>
<p>To check out our other success stories, visit us at at the AdMob website. Remember to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>Posted by Jessica O'Brien, Mobile Product Specialist</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-24597330422108008022017-04-28T11:49:00.000-07:002017-04-28T11:49:21.397-07:00Mobile Ads Garage: Episode 15 - Mediation adapters<p>A new episode of <a href="https://admob.googleblog.com/search/label/Mobile%20Ads%20Garage">The Mobile Ads Garage</a> has hit YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.</p>
<p>After hearing from publishers that you’d like a smoother path to integrating mediation, AdMob has worked with a bunch of network partners to open the source for their mediation adapters. For those of you unfamiliar with the our mediation platform, mediation adapters allow the Mobile Ads SDK to interface with third-party ad SDKs to fetch third-party ads on your behalf.</p>
<p>Open source mediation adapters have a few key benefits. First, there are now two repositories on GitHub with adapter source that publishers can refer to for a look at the inner working of the adapters themselves. Second, it allows AdMob to take those adapters up to bintray, where they can be targeted with jCenter packages and CocoaPods. That means that instead of hunting down individual JAR files, publishers can simply add a line to their podfile or build.gradle, and get the adapter they need!</p>
<p>Included in this video is a breakdown of the new resources, as well as screencasts of Android Studio and Xcode that show how to import adapters for several networks.</p>
<p><!--[Interactive video] --><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/-xs_CVZa24s" style="box-shadow: 3px 10px 18px 1px #999; display: block; margin-bottom: 1em; margin-left: 50px;" width="560"></iframe></p>
<p>If you like the video, save the <a href="https://www.youtube.com/watch?v=OLLLRUPICcc&index=1&list=PLOU2XLYxmsIKX0pUJV3uqp6N3NeHwHh0c" target="_blank">Mobile Ads Garage playlist</a> to your YouTube Playlist collection and you'll never miss an episode.</p>
<p>We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to share ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our <a href="https://groups.google.com/forum/#!forum/google-admob-ads-sdk" target="_blank">support forum</a>.</p>
<p>Remember to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>Posted by: Ram Parameswaran, Mobile Ads Developer Relations</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-19920990934195937102017-04-27T09:11:00.001-07:002017-04-27T09:11:42.239-07:00How to test your rewarded ads<p>Have you started using AdMob rewarded video, but feel like you could be getting more out of it?</p>
<p>We know it can be hard to get it right the first time, so we recommend A/B testing when implementing rewarded video in your app. Why? Because rewarded video gives you so much more flexibility and even the smallest tweaks can make a huge difference in your app revenue or give you peace of mind that you’re improving your user experience. With that in mind, here are four steps to help you run an effective A/B test.</p>
<p><b>1. Start with a defined goal and a hypothesis:</b> Step back and decide on a single hypothesis that has the most potential to improve your business and start there. So where should you start testing? One good place is the design elements in your ad template and how it can impact greater user ad engagement.For example, if you have a hypothesis that font sizes impact clarity and user engagement then you could create two variations with different font sizes (10pm and 13pm) to test key metrics like click through rates, ad revenue and of course, app exit rates. Meanwhile, key metrics to look for would be click through rate, ad revenue, and app exit rates.</p>
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-w35kKeYPFf4/WQIWhGQAPTI/AAAAAAAAFWs/Dv9HRxLdgykmVUeQSw6LHxmlFajeeQlLACLcB/s1600/post58-googleplus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://3.bp.blogspot.com/-w35kKeYPFf4/WQIWhGQAPTI/AAAAAAAAFWs/Dv9HRxLdgykmVUeQSw6LHxmlFajeeQlLACLcB/s640/post58-googleplus.jpg" width="640" /></a></div></p>
<p>Example variables that you could test are:</p>
<ul>
<li>Font size</li>
<li>Ad size</li>
<li>Reward settings</li>
<li>Ad placement within app</li>
</ul>
<p><b>2. Remember to test only one variation at a time for it to be a true A/B test:</b> The testing stage will require two variations of your app screen – the current version and your re-designed version. When creating these variations, using an A/B testing platform will make it easy to design, run, and monitor your tests.</p>
<p><b>3. Run the experiment:</b> Time to test your results. Set up your app to randomly show your original set-up to half of your users (i.e., the “control group”) and the second variation to the other 50% (i.e., the “experimental group”). By using a control group, you’re collecting baseline data to compare against your results. Without it, you can’t tell the difference between the response to your new designs or other variables, like seasonal chance.</p>
<p><b>4. Make a decision:</b> Once the experiment is done, it’s time to crunch the data. First thing to do is to revisit your initial goal and hypothesis, and make that all-important final calls on whether the new variation is worth changing. Don’t be too hasty to lock in a new look. If the changes are significant, it’s smart to run the experiment over several time periods to ensure the results aren’t due to seasonality, or other variables.</p>
<p>As you continue to run more tests, remember that even with helpful tools, testing takes time and resources. Don’t waste time testing elements that won’t significantly impact your goal. Use app <a href="https://firebase.google.com/docs/analytics/" target="_blank">analytics data</a> to help uncover spots in your app with a lot of opportunity and potential (think: screens with high traffic, high engagement, or large user drop off, for example). A good idea might be to have a devoted team member spend 25% of their time on monitoring analytics, identifying ad optimization ideas, and testing them.</p>
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://apps.admob.com/signup?hl=en&_ga=1.175583462.59366422.1489154386?utm_source=blog&utm_medium=msocial&utm_campaign=rewarded-campaign-signup" target="_blank"><img border="0" height="266" src="https://1.bp.blogspot.com/-fgQh2ANfOrk/WQIV9jXZKOI/AAAAAAAAFWg/GVeO-8UvLb4I3sBe8fsMLt4FhEyLzQf2gCLcB/s640/blogpost5.jpg" width="640" /></a></div></p>
<p>Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>The AdMob Team</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-1531974299517579252017-04-26T04:12:00.000-07:002017-04-26T04:12:03.189-07:00It's time to share your feedback on AdMobTo improve our product and service, we send out a survey to our developers every 6 months.<br />
<br />
In the past, we have used your feedback to improve our service model, product interface, and ad formats. This year the survey is shortened and mobile friendly. Our questions should only take about 10-15 minutes to answer.<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "arial"; font-size: 10pt; margin-left: 1em; margin-right: 1em; vertical-align: baseline; white-space: pre-wrap;"><img height="400" src="https://lh6.googleusercontent.com/MO0HegTPVGOx7P8wimppXSNr2qyfAf3DiPp8lVprdgQ8LUKFiY7cPgAHgHX_L2OreWQz0D0-fk6vGCE0vykTgeiUGiinaYd2tvnR53WS39PfDwQHcPao0fR1vrd2qewTlN7smbV1" style="border: none; transform: rotate(0rad);" width="400" /></span></div>
<span id="docs-internal-guid-852a3bbb-674a-68c7-7083-ea295a9d0b31"></span><br />
You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.<br />
<br />
To make sure that you're eligible to receive the next survey email, please:<br />
<ul>
<li><a href="https://support.google.com/admob/answer/7034161?hl=en&ref_topic=2784623" target="_blank">Update your contact details</a></li>
<li><a href="https://admob.googleblog.com/2017/03/help-admob-team-help-you.html" target="_blank">Update your email preferences</a> to receive ‘occasional survey’ messages</li>
</ul>
<br />
Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!<br />
<br />
Posted by: Susie Reinecke, Publisher Happiness Team<br />
<div>
<br /></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-63978234840477348312017-04-21T10:15:00.000-07:002017-04-21T10:17:44.165-07:00Winning with rewarded Video: Two app success stories<p>AdMob’s rewarded video is a quick and simple way to monetize your app effectively. Two developers share their learnings and success stories of using rewarded video ads to grow their revenue and business.</p>
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://goo.gl/HUNwcz" target="_blank"><img border="0" height="266" src="https://3.bp.blogspot.com/-izaEIbIdj4o/WPo2aIG5zJI/AAAAAAAAFS0/0ytMi-jpEmILULCOz17N6YvngrHf9mygQCLcB/s640/blogpost3.jpg" width="640" /></a></div></p>
<p><b>1. JOYCITY: Game of Dice</b></p>
<p>JOYCITY, a leading mobile-first developer of games and entertainment for iOS and Android, released Game of Dice, a fast-paced, quirky game that has amassed a legion of fans worldwide.</p>
<p><b>How they use rewarded ads</b></p>
<p>JOYCITY aimed to monetize non-spending users in the in-app-purchase (IAP) heavy game without cannibalizing IAP revenue. By implementing AdMob’s rewarded video ads demand and by including multiple third party demand sources via the AdMob mediation feature, JOYCITY were able to incorporate rewarded video ads into their gaming app and increase revenue.</p>
<p><b>Results</b></p>
<p>JOYCITY saw overall revenue of Game of Dice increase, with their IAP revenue in particular increasing by 10%, while also maintaining their daily active user rates.</p>
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Riqkk-vhIho/WPo84lohFFI/AAAAAAAAFTM/Dmpfuy0K7tACR4pviFq0Ad_dK4JMLEQRACLcB/s1600/post7-twitter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-Riqkk-vhIho/WPo84lohFFI/AAAAAAAAFTM/Dmpfuy0K7tACR4pviFq0Ad_dK4JMLEQRACLcB/s640/post7-twitter.jpg" width="640" /></a></div></p>
<p>Somin Oh, Ad Monetization Manager for JOYCITY said -</p>
<blockquote class="tr_bq">
“Implementing AdMob rewarded ads helped us not just monetizing non-spending users but increasing overall revenue of the game, including IAP revenue. Also, AdMob mediation made it easy to compare our ad performance across ad networks.”</blockquote>
<p><b>2. Cheetah Mobile: BADLAND 2</b></p>
BADLAND 2 is the brainchild of, one of the world’s leading developers, Cheetah Mobile, and won the "Most Beautiful" reward of Google Play "Best of 2016" in Great Britain, Australia and India!.</p>
<p><b>How they use rewarded ads</b></p>
<p>Cheetah Mobile aimed to monetize BADLAND 2 without interrupting user’s gaming experience. They were able to implement AdMob’s rewarded ads at natural breaks in the game and offer a valuable reward in exchange for the viewer watching a video. This allowed Cheetah Mobile to ensure a great user experience while monetizing the app effectively.</p>
<p><b>Results</b></p>
<p>By using AdMob rewarded video ads and other rewarded local networks, within one week Cheetah Mobile saw a 40% increase in eCPM and a fill rate in the US of over 93%. Rewarded video also had a positive impact on monthly user retention rates.</p>
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-PiD5nqYUKz8/WPo84QFKO0I/AAAAAAAAFTI/qp-0lQCkq38IbzsR2OAN_fIvBolgCA-ZQCEw/s1600/post37-googleplus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://2.bp.blogspot.com/-PiD5nqYUKz8/WPo84QFKO0I/AAAAAAAAFTI/qp-0lQCkq38IbzsR2OAN_fIvBolgCA-ZQCEw/s640/post37-googleplus.jpg" width="640" /></a></div></p>
<p>Chen Yong, SVP of Cheetah Mobile said -</p>
<blockquote class="tr_bq">
“AdMob rewarded video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our games apps, we even see better user engagements.”</blockquote>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://goo.gl/HUNwcz" target="_blank"><img border="0" height="266" src="https://2.bp.blogspot.com/-vurv6s78rRg/WPo27pxfy9I/AAAAAAAAFS4/pKeAocyjcuM6a-d3EatZRmcIfExZsG9bgCLcB/s640/blogpost4.jpg" width="640" /></a></div>
<p>Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-36854383096327722382017-04-19T11:15:00.000-07:002017-04-26T04:08:34.408-07:00Duolingo keeps education free with AdMob native ads<p>Duolingo is an online education platform that helps millions of people around the world learn languages and also one of the most popular educational apps globally. It was selected by Apple as iPhone App of the Year in 2013, and by Google as Best of the Best for Android in 2013 and 2014.</p>
<p><b>The Problem</b></p>
<p>Building, supporting, and expanding on a platform used by that many people can be expensive and complex. Thus, Duolingo faced a profound challenge — how could they monetize a free, beloved product without undermining their mission or hurting the trust of their users.</p>
<p><b>The Solution</b></p>
<p>Duolingo saw ads as a way to build a sustainable business while still placing product value as the most important feature. When implemented properly ads can have a transformational effect on a business's ability to grow. However, if implemented poorly they can be intrusive, poorly designed, erode trust and result in a bad user experience.</p>
<p>So to ensure the best user experience, Duolingo chose to use AdMob native ads — a format that allows fully customized ads to be placed in ways that don’t disrupt their students’ learning flow. Below you can see what the app looked like prior to the update and then after Duolingo integrated AdMob’s native ads solution with an improved design.</p>
<p><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-2E2gUEmXKxE/WQB_nI09abI/AAAAAAAAFVM/_Hm3a2nyRIU35XM-DF3m5XemC1S9gLUVgCLcB/s1600/before-after%2Bimages.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-2E2gUEmXKxE/WQB_nI09abI/AAAAAAAAFVM/_Hm3a2nyRIU35XM-DF3m5XemC1S9gLUVgCLcB/s640/before-after%2Bimages.png" width="640" height="542" /></a></div></p>
<p><b>The Results</b></p>
<p>Duolingo had tested different ad formats, image sizes, designs, and messaging with the goal of increasing click through rate (CTR) without hurting user retention. Through these tests, they found that using large images, calling attention to the visuals of the native ad, and fully styling ads to match Duolingo’s distinctive visual brand delivered the most striking results. For example, Duolingo saw a 101% improvement in ad CTRs and an RPM increase with a single change by switching from small images to larger ones and emphasizing the call-to-action buttons within the ad unit.</p>
<p>Remember to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>Posted by Dmitry Mazilo, AdMob Business Development Lead</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-8628932667045029692017-04-11T02:00:00.000-07:002017-04-11T02:00:09.276-07:00Three ways AdMob make UX a priority with Rewarded video<p>At AdMob, we know how important user experience is to creating a great app. Non-intrusive ads make for happy users and higher ad engagement rates, and we think rewarded videos are the next step in meeting and exceeding a users expectations for a great experience. Here are three ways AdMob can help improve your user experience with rewarded video ads.</p>
<p><b>1. Consistency</b></p>
<p>With reliable UX patterns, you’ll form clear breaks in your apps where users are expecting to see engaging ads. And when it comes to rewarded video, ads that appear at just the right moment will provide a mutual benefit to both user and publisher. For example, in a gaming app, you might want to reward your user with extra lives in exchange for watching a video at a moment when the game would otherwise end. Your users will thank you for it!</p>
<p><b>2. No tricks</b></p>
<p>A rewarded video is still an ad, so it is important to make the value exchange between user and publisher transparent. Users are presented with a clear description of the action required from them and what they will get in return, before choosing whether to opt-in to view the rewarded video. And while advertisers pay for an install, the option to install an app as a result of watching a rewarded video is not incentivized: the user is rewarded for viewing the message and the action to install is optional.</p>
<p><b>3. Optimum engagement</b></p>
<p>We use Firebase Analytics to help you understand your audience better. With Firebase, A/B testing is simple and can ensure you are getting the most out of your exchange with the user. Optimizing reward value, frequency of ads, and ad placement in app all contribute to a successful rewarded strategy that results in happy users.</p>
<p><a href="https://goo.gl/HUNwcz" target="_blank"><img height="266" src="https://lh4.googleusercontent.com/4KvCz8z29UjQuiC-9-b65IbjlB99NTbTvhWMlRe-owOcUKsG9vz0kYIUrsMTaME08qjkj8xcC-m2tRErhg6ALd_YzJ9AsnIxpD6nygyPEnCLpHSg0PXcvbc4xOZiXg5LWZSGLuIO" width="640" /></a></p>
<p>Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob">Twitter</a>,<a href="https://www.linkedin.com/company/admob"> LinkedIn</a> and<a href="https://plus.google.com/+AdMob"> Google+</a> pages.</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-21966532224643456042017-04-06T04:37:00.000-07:002017-04-06T04:37:00.996-07:00Mobile Ads Garage: Episode 14 - AdMob Rewarded Video in Unity<p>Episode fourteen of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The <a href="https://admob.googleblog.com/search/label/Mobile%20Ads%20Garage" target="_blank">Mobile Ads Garage</a> is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.</p>
<p>This video is a special one for two reasons. Not only is it the first to feature AdMob's open source plugin for Unity, but it's also the Garage debut of AdMob's own rewarded video ads! Previously, publishers who wanted to use the Mobile Ads SDK to integrate rewarded video ads had to use mediation to source ads from other networks. Now, however, <a href="https://admob.googleblog.com/2017/03/admob-is-leveling-up-your-business-with-new-app-monetization-innovations.html">AdMob has its own rewarded demand</a>, which means you can take advantage of the format with no mediation required.</p>
<p>In this episode, you'll see screencasts and a breakdown of how to request and show rewarded video ads with the AdMob Unity plugin. Unity is one of the most popular tools for game development, and allows publishers to write engines once in C#, then build for multiple platforms (including Android and iOS). With the AdMob plugin, apps can load and display ads from AdMob using a single, cross-platform C# interface.</p>
<p><!--[Interactive video] --><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/UOptam261Ts" style="box-shadow: 3px 10px 18px 1px #999; display: block; margin-bottom: 1em; margin-left: 50px;" width="560"></iframe></p>
<p>If you like the video, save the <a href="https://www.youtube.com/watch?v=OLLLRUPICcc&index=1&list=PLOU2XLYxmsIKX0pUJV3uqp6N3NeHwHh0c" target="_blank">Mobile Ads Garage playlist</a> to your YouTube Playlist collection and you'll never miss an episode.</p>
<p>We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our <a href="https://groups.google.com/forum/#!forum/google-admob-ads-sdk" target="_blank">support forum</a>.</p>
<p>Remember to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>Posted by: Andrew Brogdon, Mobile Ads Developer Relations Team</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-53367105318417000802017-04-04T05:55:00.001-07:002017-04-04T05:55:14.777-07:00Using Splash Pages to Avoid Unexpected Launch Interstitials<p>In this post, we’re going to discuss an easy way to help avoid violating our policy against interstitial ads that unexpectedly launch (<a href="https://support.google.com/admob/answer/6201362?hl=en&ref_topic=2745287" target="_blank">Layout Encourages Accidental Clicks - Unexpected Launch Interstitials</a>): implementing a splash page (Loading/Title Screen) in your app. A splash page is a static screen, containing no clickable content, which launches before the user gets to the ‘Home Screen’ of your app.</p>
<p>First, we’ll talk about the violation itself. If you choose to implement interstitial ads in your app, you need to ensure that your implementation won’t encourage users to click on it accidentally. An example of a violating implementation can be found below (Fig.1):</p>
<p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-92JV33sKHG4/WOOUFnRMaTI/AAAAAAAAFLo/1B0Ey-NXZi4-FUx0lGWedGVgXVGCPcOZACLcB/s1600/fig_1_wrong.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="274" src="https://4.bp.blogspot.com/-92JV33sKHG4/WOOUFnRMaTI/AAAAAAAAFLo/1B0Ey-NXZi4-FUx0lGWedGVgXVGCPcOZACLcB/s640/fig_1_wrong.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Fig.1: This interstitial ad implementation violates our policies, as an interstitial launches on the ‘Home Screen’ of the app without any action by the user.</td></tr>
</tbody></table></p>
<p>In the example above, an interstitial ad launches while the user is idle on the ‘Home Screen’ of the app. This implementation is in violation of our policies, as interstitial ads should only be implemented at logical breaks in between your app's content . One potential way to fix this violation, without removing the interstitial ad altogether, would be to implement a splash page that launches as the first screen of the app, before the ‘Home Screen’. This page will show while the interstitial ad pre-loads. The Interstitial ad should then launch in the transition between the splash screen and the ‘Home Screen’. You can find an example of this correct implementation below (Fig.2):</p>
<p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-xWrr5YZuS9U/WOOUFsnY5_I/AAAAAAAAFLk/FcOlFlXCel8uXdlhKufgysjuhLHbtFadACEw/s1600/fig_2_right.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="302" src="https://2.bp.blogspot.com/-xWrr5YZuS9U/WOOUFsnY5_I/AAAAAAAAFLk/FcOlFlXCel8uXdlhKufgysjuhLHbtFadACEw/s640/fig_2_right.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Fig.2: This implementation does not violation policy. The first screen the user sees is a splash page, followed by an interstitial. Then, when the user closes the interstitial, they are shown the ‘Home Screen’ of the app.</td></tr>
</tbody></table></p>
<p>Now that the user sees that content is loading, they won’t be encouraged to accidentally click on the interstitial ad once it launches. Then, when the user closes the ad, they are shown the ‘Home Screen’ of the app.</p>
<p><b>NOTE</b>: When the user closes the interstitial ad, <b>they must be shown a new screen</b>. Interstitial ads are only to be implemented at logical breaks in between your app's content, so you can’t have the splash page still be there when the user closes the ad. That would be a policy violation.</p>
<p>To have the interstitial ad trigger at the right time, you may need to preload it. You can find more information about preloading interstitials <a href="https://admob.googleblog.com/2017/02/preloading-interstitial-ads.html" target="_blank">here</a>. As mentioned, as the developer of your app, the design of your splash page is up to you. The only requirement is that the screen doesn’t contain any elements that might encourage users to accidentally click on the interstitial ad once it launches.</p>
<p>It is important to note that, as a developer, it is your responsibility to ensure compliance with our policies. You can consult our <a href="https://support.google.com/admob/answer/6066980?hl=en" target="_blank">Help Centre</a> for even more helpful information regarding our policies and best practices.</p>
<p>Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>Posted by: Tom Ambrose, AdMob Publisher Quality Team</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-36260593034723687372017-04-03T06:00:00.000-07:002017-04-03T06:00:00.174-07:003 reasons to use AdMob rewarded video demand and mediationImplementing in-app ads can be time-consuming and complicated, but with AdMob you can start integrating rewarded ads quickly and simply. Aside from making rewarded ads easy to set-up and available to everyone, we also incorporated other features that are unique to AdMob. Here are 3 reasons why you should be using AdMob rewarded video demand and mediation.<br />
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<b>User Experience</b><br />
Google’s rewarded video ad format is focused on delivering a great user experience. Rewarded ads offer users the choice to watch a video in exchange for an in-app reward, like a new life in a game. To do this successfully, this experience needs to complement rather than interrupt a user’s flow. With intuitive user prompts and clear options to opt-out, our rewarded ad format puts your user in control of their in-app experience.<br />
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<b>Yield optimization</b><br />
In order to ensure an optimal user experience and avoid ad blindness due to repetition, you need to ensure that you have a diverse set of ads to show users. Rewarded mediation allows you to manage multiple third party demand sources via one platform, in addition to Google demand. This helps ensure there is always an ad available to show and that the ad shown is also the most valuable. By choosing to work with multiple demand sources and managing them optimally, publishers can increase revenue through competition between sources.<br />
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Beyond that, our rewarded mediation solution gives publishers maximum control over their users’ rewarded ad experiences. Experimenting and optimizing the rewarded setup is easy with ad unit level configuration, which lets publishers try different, customized rewarded settings at different places in their apps. Server side settings mean there’s no need to republish the app after changes are made, so experimenting is easy. <br />
<br />
<b>Firebase Analytics</b><br />
Using Firebase Analytics to analyse the effectiveness and impact of your rewarded ads is unique to AdMob. The first step is to check out the Firebase Audiences tab to segment your users in ways that are important to your business. It’s then possible to analyse the impact on the experiences of these different user segments. Experimentation and understanding what resonates with your high value users is key to the success of rewarded.<br />
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<span id="docs-internal-guid-4eb60d55-20e0-6e01-043e-31a2791b5710"><span style="background-color: white; font-family: "arial"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"><a href="https://apps.admob.com/signup?hl=en&_ga=1.175583462.59366422.1489154386?utm_source=Blog&utm_medium=msocial&utm_campaign=rewarded-campaign-signup" target="_blank"><img alt="open" height="260" src="https://lh3.googleusercontent.com/k8EHmY0Qv11GsiiRsXhVOkE2wkDgDjw1Re9zMp-AkUKCdIaSWfQgEVNkzbs5CV7-WpHybj5olsELcMcYcIFl5ucWGhOmnjkQ4tnBKI82l-xuzD2jJJqZGgwxhGDD2RLVm9ChZ3Vq" style="border: none; transform: rotate(0rad);" width="624" /></a></span></span></div>
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Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/showcase/24866?pathWildcard=24866" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-13772216935711562682017-03-31T05:59:00.000-07:002017-03-31T05:59:10.000-07:00Join us live on May 23rd as we announce the latest Ads, Analytics and DoubleClick innovations<br />
<b>What:</b> Google Marketing Next keynote live stream<br />
<b>When:</b> Tuesday, May 23rd at 9:00 a.m. PT/12:00 p.m. ET.<br />
<b>Duration:</b> 1 hour<br />
<b>Where:</b> On the <a href="http://adwords.blogspot.com/" target="_blank">Inside AdWords Blog</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://services.google.com/fb/forms/google-marketing-next-livestream?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201703-marketing-next-2017" target="_blank"><img border="0" height="71" src="https://3.bp.blogspot.com/-hJNNY1BvCuU/WN5QLfUfvvI/AAAAAAAAFKo/mq0yX3wIwQQo6p1z9f6tavbOCwpK1wbwwCLcB/s200/AdWords_SignUp.png" width="200" /></a></div>
<br />
Be the first to hear about Google’s latest marketing innovations, the moment they’re announced.<br />
<br />
Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers.<br />
<br />
Register for the live stream <a href="https://services.google.com/fb/forms/google-marketing-next-livestream?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201703-marketing-next-2017" target="_blank">here</a>.<br />
<br />
Until then, follow AdWords on <a href="https://twitter.com/adwords" target="_blank">Twitter</a>, <a href="https://plus.sandbox.google.com/+GoogleAds/posts" target="_blank">Google+</a>, <a href="https://www.facebook.com/adwords" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/company/google-adwords?trk=" target="_blank">LinkedIn</a> for previews of what's to come.<br />
<br />
Posted by Sridhar Ramaswamy Senior Vice President, Ads and CommerceUnknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-44252564297942345652017-03-30T04:01:00.000-07:002017-03-30T04:01:04.074-07:00Help the AdMob team help you<p>We often hear from developers that you’re looking for tips and ideas for growing your app. Our team of apps experts are constantly building new resources and insights to help developers like you grow your business. We regularly share personalized suggestions for your app via email in addition to news on the latest product features. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region.</p>
<p>To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdMob account, to make sure we can get in touch:</p>
<p><b>Step 1:</b></p>
<p><b>Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking</b>. You can check which email address we’re using to reach you by logging into your AdMob account and going to your Personal settings under the Account section on the left menu bar.</p>
<p><b>Step 2:</b></p>
<p><b>Opt in to receive emails from us</b>. We categorize the emails we send based on the content they include. Here’s a quick breakdown:
<ul>
<li><b>Customized help and performance suggestions</b> - Includes personalized revenue and optimization tips customized specific for your website. </li>
<li><b>Periodic newsletters with tips and best practices</b> - Includes general AdMob tips, best practices and product updates.</li>
<li><b>Occasional surveys to help Google improve your AdMob experience</b> - Gives you a regular opportunity to share your feedback on AdMob.</li>
<li><b>Special Offers</b> - Includes invitations to events in your country and live YouTube events..</li>
<li><b>Information about other Google products and services which may be of interest to you</b> - Occasional updates on other Google products like Firebase Analytics or Google Cloud Platform.</li>
</ul></p>
<p>You can update your email preferences by checking the boxes in your Personal settings section.</p>
<p><b>Step 3:</b></p>
<p><b>Choose your language preference</b>. Did you know that AdMob emails are available in 38 different languages? You can choose the language that suits you best by using the Display language drop-down menu directly under the email preferences checkboxes.</p>
<p><div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-xQmQ_DNh_cA/WNzUw2-8VWI/AAAAAAAAFJw/G6IErtvczr0dL5I9utNJV88MjpC0qO_AwCLcB/s1600/AdMob%2BScreenshot%2B2234534.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="476" src="https://2.bp.blogspot.com/-xQmQ_DNh_cA/WNzUw2-8VWI/AAAAAAAAFJw/G6IErtvczr0dL5I9utNJV88MjpC0qO_AwCLcB/s640/AdMob%2BScreenshot%2B2234534.png" width="640" /></a></div></p>
<p>Remember, updates to your personal settings and contact information won’t change the email address you use to sign in to your AdMob account or other information you’ve provided to AdMob, such as the information shown in your Payee profile.</p>
<p>Get the most from the AdMob team and ensure you can hear from us. Log in to your account now and check your contact details and communication preferences. It takes no more than two minutes.</p>
<p>Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.</p>
<p>Posted by: Suzy Headon - Inside AdMob Team</p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-20118652.post-5078660247915323722017-03-27T06:00:00.000-07:002017-03-27T06:00:23.666-07:00A beginners guide to implementing AdMob rewarded adsWith faster devices and more bandwidth come richer apps with more immersive ads. AdMob has cutting-edge formats to help you deliver high quality ads that load fast. AdMob can help you build audiences by integrating rewarded ad formats into your app mechanics. Using the right technology you could earn money and enhance your user experience. Here’s a quick guide to help get you started, it’s easy – we promise.<br />
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Before you get started, make sure your SDKs are updated (Android v9.0 or higher and iOS v7.9.1 or higher), then…<br />
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<ol>
<li>Sign in to your AdMob account</li>
<li>Create a new AdMob rewarded interstitial ad unit</li>
<li>Configure your ad unit settings (this is where you can tinker with the reward amount, the reward itself, and set an ad frequency cap to ensure your users don’t see the same ad too many times).</li>
<li>Implement the rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app. Take a look at our <a href="https://firebase.google.com/docs/admob/android/rewarded-video" target="_blank">Android implementation guide</a> and<a href="https://firebase.google.com/docs/admob/ios/rewarded-video" target="_blank"> iOS implementation guide</a> for help.</li>
<li>Optionally <a href="https://firebase.google.com/docs/admob/android/mediation-networks" target="_blank">integrate the SDKs</a> of third-party demand sources</li>
</ol>
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<br />
That’s it! Once your ads are fully integrated, we recommend experimenting with Firebase Analytics to analyse the effectiveness of your rewarded ads. Experimentation and understanding what resonates with your high value users is key to the success with rewarded. With Firebase, A/B testing is simple and can ensure you are getting the most out of your exchange with the user: optimizing reward value, frequency of ads, and ad placement in app all contribute to a successful reward strategy.<br />
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<span id="docs-internal-guid-a39b7fd5-d3dd-034d-8e81-39f1dee723fe"><span style="background-color: white; font-family: Arial; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;"><a href="https://apps.admob.com/signup?hl=en&_ga=1.175583462.59366422.1489154386?utm_source=Blog&utm_medium=msocial&utm_campaign=rewarded-campaign-signup" target="_blank"><img alt="open" height="260" src="https://lh6.googleusercontent.com/dWwKogfUNrhq9QXlGZNo7deJNkTj3BzJ62w7LBEkdTt56b1HKhRDeMBnc94Y39lEzKCPRkym-3GsuGxU6H-IQ1xs6FGFPul03I12grwWwotg1QWpoWsAU0q3gvuXxjOcuUEEyXge" style="border: none; transform: rotate(0rad);" width="624" /></a></span></span><br />
Until next time, be sure to stay connected on all things AdMob by following our <a href="https://twitter.com/admob" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/admob" target="_blank">LinkedIn</a> and <a href="https://plus.google.com/+AdMob" target="_blank">Google+</a> pages.<br />
<br />
The AdMob Team<br />
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Unknownnoreply@blogger.com