a buyer's market
The advertising industry in general (DoubleClick, Right Media, 24/7 Real Media) and mobile advertising specifically (Screentonic, Third Screen Media) seem to be in a period of significant consolidation. With these types of acquisitions flying fast and furious, it is fair to wonder both what this means for mobile advertising on the whole and also what the future holds for AdMob specifically.
These acquisitions are a very healthy sign for the mobile advertising industry. The fact that large companies have taken an active interest in the space really goes a long way towards validating both the business model as well as the future opportunity. More importantly, they have selected what we considered to be our most competent and sophisticated competitors in Europe and the US, Screentonic and TSM, respectively. Both of these companies have been trailblazers in mobile advertising, each having worked over four years to establish themselves and set a course for the industry to grow as a whole. Their acquisitions mean that now mobile advertising is no longer the domain of relatively small startups, but rather established interactive advertising giants, namely AOL and Microsoft.
As for AdMob, we will continue to do what we have been doing: growing the network, and working to develop better and more innovative advertising and publishing solutions for our clients. Despite the fact that an early exit can never be ruled out, we feel that our opportunity now is greater than ever.
Although our network is larger than either TSM or Screentonic (700m monthly impressions vs. 225m for TSM and 80m for Screentonic), we are a relatively young company (just under a year and a half old) and we feel we have a great deal more to do. We are also certainly not short on either funds or ideas for how our service and the space in general can improve.
So, the point is, in case you were wondering ... we're not planning on going anywhere. We're having too much fun just doing what we're doing.
- omar
These acquisitions are a very healthy sign for the mobile advertising industry. The fact that large companies have taken an active interest in the space really goes a long way towards validating both the business model as well as the future opportunity. More importantly, they have selected what we considered to be our most competent and sophisticated competitors in Europe and the US, Screentonic and TSM, respectively. Both of these companies have been trailblazers in mobile advertising, each having worked over four years to establish themselves and set a course for the industry to grow as a whole. Their acquisitions mean that now mobile advertising is no longer the domain of relatively small startups, but rather established interactive advertising giants, namely AOL and Microsoft.
As for AdMob, we will continue to do what we have been doing: growing the network, and working to develop better and more innovative advertising and publishing solutions for our clients. Despite the fact that an early exit can never be ruled out, we feel that our opportunity now is greater than ever.
Although our network is larger than either TSM or Screentonic (700m monthly impressions vs. 225m for TSM and 80m for Screentonic), we are a relatively young company (just under a year and a half old) and we feel we have a great deal more to do. We are also certainly not short on either funds or ideas for how our service and the space in general can improve.
So, the point is, in case you were wondering ... we're not planning on going anywhere. We're having too much fun just doing what we're doing.
- omar
posted by admob at 10:29 PM
1 Comments:
Any updates on monthly impressions for the main mobile ad network players?
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