Great developers know other great developers. Starting today, you can refer developers to sign up for AdMob through our AdMob Referral Program. Both you and your eligible referral* will have the opportunity to win a trip to Google Headquarters to meet the AdMob team.

Registering for the program is simple. Just fill out our referral form by June 30, 2015 to invite your friend. Both you and your eligible referral will have be eligible to win a round-trip flight to Google Headquarters to meet the AdMob team, an opportunity for your app to be features in the AdMob App Spotlight video series, a Nexus 6, and more!
Ready to refer? Submission deadline is June 30, 2015. Multiple referrals are welcome. Send any questions to

Posted by the Google AdMob Team

*Qualified developer referrals exclude existing AdMob developers. For more details, review the full terms and conditions for the AdMob Referral Program and the Referral Program Contest, including additional details about eligibility.

As an app developer, you know that improving your app’s rating to 4 stars or more could increase discoverability and convince more users to download it. Google Play research also shows that higher rated apps earn more revenue:

* Revenue includes all app business model on Play: IAP, paid app, ads advertising

But how can you achieve that 4+ star score? Once you have set up your regular cycle of collecting, reviewing and actioning feedback from user reviews and ratings, the next key strategy is to optimize the quality of your app.

6 principles to improve app quality

1. Stability: no crashes. Read user error reports often, and take action quickly to help you improve stability and eliminate bugs.

2. Responsiveness: speed matters. Minimizing the complexity of your layouts is a simple way to improve your app speed.

3. Usability: be thumb friendly. Two common, easy-to-fix problems are addressing small tap targets and fonts that are too small. Make sure links are easy to tap.

4. Appearance and aesthetics. If you don't have the luxury to work with a designer, try using Photoshop, GIMP and other image editing tools to make your app look better.

5. Less is more: launch the right features. Listen to your users by collecting and responding to feature requests, but remember, you don’t always need to build every suggestion.

6. Integrate with the system and third-party apps: make users happy by including system features like Home screen widgets, rich notifications, global search integration, and Quick Contacts; or leveraging other apps’ functionality.

Until next time, be sure to stay connected on all things AdMob by following our Google+ page and Twitter page.

Posted by Amelia Walkley
Marketing Communications Specialist, AdMob

Need to raise your app’s ratings and increase downloads? Gimmicks and hacks to get higher ratings and more reviews won’t get your app meaningful long-term growth. Instead, the best way to get better ratings is to build authentic relationships with your users–truly listening and responding to their feedback. This leads to a better product experience, loyal users, and ultimately sustainable growth.

Here are three steps to use reviews and ratings to improve your app and increase user engagement.

Step 1: Read and address ratings comments
  • Book an hour in your calendar each week to read through ratings comments.
  • Reply to user reviews to help address their concern or gather more detailed feedback. 
  • Pay extra attention to those who gave you 1 or 2-star ratings as their comments will give you more insights for improvement.
Step 2: Create user friendly opportunities to collect feedback
  • To make sure you’re getting feedback from the most appropriate users, define the signals that prompt your target audience like “reached Level 10”, “completed the first booking”, or “opened 3+ times in a week”
  • Choose a placement in your app where you don’t interrupt user experience. Unexpected pop-up messages asking for a rating can bother users. Instead, place the review request after a user has had a positive interaction with your app, like successfully completing a task or level.
  • Ask about the user’s happiness level first. Depending on their happiness level, provide different channels to escalate their feedback:

Step 3: Analyze and act on user feedback
  • Apply filters to see feedback by rating, written language, app version, and/or device.
  • Understand your user better by interpreting comments against user-related metrics such as download sources, retention rates, and in-app behavior. 
  • Update your app with users’ feature requests and fix issues they have raised. Be sure to respond to the comment directly in the Play Store, sharing the positive changes you’ve made.
The hard work of building relationships and responding to user’s concern won’t pay off instantly, but it can lead to longer term success. Until next time, be sure to stay connected on all things AdMob by following our Google+ page.

Posted by Amelia Walkley
Marketing Communications Specialist, AdMob

Lowdown is a regular series that brings you tips and tricks on how to best use AdMob to grow your app business, directly from members of the Google AdMob team.

It’s a fantastic time for messaging apps. Massive company valuations, global user bases, and strong demand for wifi-based communication have incentivized mobile developers to throw their hats into the messaging arena. We’ve seen the features and functionality for these apps become more sophisticated, expanding to delivering virtual goods, coupons, app-discovery, and even social networking. As functionality has expanded, so have the monetization potentials. Here are a few ways to best monetize your messaging app and tips to optimize your setup.

Banner Ads:

The nature of messaging apps make it very conducive for banner ad units. User spend large quantities of time on their menu, contacts and messaging pages, making it easier for users to interact with ads and drive higher engagement from anchored banner units. AdMob’s strong global coverage and year over year eCPM growth in this format can help monetize the market your users operate within.

Interstitials Ads:

Interstitial ads are not just for gaming apps. Messaging apps also have natural transition points within their user’s flow, perfect for eCPM-driven ad units like interstitials. For example a perfect place for an interstitial ad may be the moment once a user completes a phone or video call and the app transitions back into the main screen. See examples below.

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Targeted In-App Purchases

Messaging apps could offer In-App Purchases (IAPs) in the form of more minutes, credits or virtual goods. Although the traditional conversion rates for these offers have been very low, AdMob automatically figures out which of your users are likely to spend, based on Google’s proprietary data and models. AdMob offers robust IAP functionality, making it easy for you to create IAP offer units and target high potential spenders. You can learn more about this feature here.

A diversified, metrics driven approach can help you to better monetize your messaging app. Visit our website to learn more about how AdMob can help you grow your app business. Until next time, be sure to stay connected on all things AdMob by following our Google+ page.

Posted by Jeff Salvitti
Strategic Mobile Partner Manager

Adam Schroeder
Co-Founder, FGL
FGL is not your average app company. They don’t build apps themselves, instead they help independent game developers grow their business and generate more revenue. So far, they’ve earned over $20M in revenue, guiding over 30,000 registered developers from 105 countries around the world. Using AdMob well is one of the secrets to their success. We recently got to discuss their business with co-founder Adam Schroeder. To check out FGL’s success story, or any other of our other success stories, visit us at Until next time, be sure to stay connected on all things AdMob by following our Google+ page.

Posted by
Desiree Motamedi
Product Marketing, AdMob

We get it - it’s not easy being an app developer. From being inspired to create an app to the final moment of pushing it live to the app store, there are already plenty of challenges for you to overcome. That’s why our global AdMob support team is here to make monetizing your apps with AdMob as breezy as possible.

Over the past year, we’ve worked tirelessly to create and improve content on the AdMob Help Center so that you can easily find answers to your questions. However, we also understand that sometimes you just want to communicate with a real person.

That’s why beginning of this year we launched a new Contact Us flow. Anyone with an AdMob account that’s making more than $25 a week can reach us for assistance via the Help Center. Simply click on the “Contact Us” button (upper right hand corner). This applies to AdSense too. If you don’t qualify and can’t find that “Contact Us” button, don’t worry! You can still reach us via the issue-based troubleshooters found throughout our Help Center.

To give you a better idea of what we do, here are a few common questions we get:

Of course, that’s not all. We support up to 650k apps across 35 different languages via our email support, and we make it our top priority to answer your questions as quickly as we can. Our average response time is less than 1 business day, and last month, we achieved an 80% survey satisfaction rate through our support interactions with developers!

Here are a few more resources to help make your life easier!
AdMob Quick Guide
Help Center troubleshooters
Help Center “Contact Us” button
Google Mobile Ads SDK Developers
AdMob website
AdMob blog
Admob Google+
AdMob twitter

Don’t be shy in reaching out to us- we’re excited to hear more from you and see how we can improve your experience with AdMob!

Posted by Pauline Wang
Partner Support Specialist

Lowdown is a weekly series that brings you tips and tricks on how to best use AdMob to grow your app business, directly from members of the Google AdMob team.

Keeping users on your app is just as difficult as getting downloads. What kind of users abandon you? Why do they stop? What needs to change to keep them engaged? These are all critical questions that are hard to find clear answers to. Fortunately, Google Analytics for mobile apps and a methodical, metrics-driven approach can help. We’d like to introduce you to two key reports within Google Analytics that will help guide you towards increased retention.

Finding Design Flaws: Behavior Flow Report

Users might have stopped using your app because of design flaws. Behavior Flow report, a type of report within Google Analytics, can help you identify sticking points and take targeted action.
The Behavior Flow report measures the various screens or events that users visit within your app and provides you with the percentage of people who go on to engage other screens or drop off altogether. This makes clear:

  • What screens users are seeing
  • Which ones are most popular
  • How long users stay on each screen
  • How they navigate from one screen to the next

This information can help you in a number of ways. For example, if you had a game app and each of your game’s levels used a different screen, you could track what percentage of people pass through each level. If there’s a level that has massive user drop-off, that may indicate that the level is too hard. Further, you may find that the exit rate on the “Game Over” screen is particularly high. This could mean that the image or text isn’t incentivizing users to play the game again. You can learn more about this report in the “Know your Flows” section here
Finding Technical Flaws: Crash and Exceptions Report

Aside from design flaws, technical flaws could be causing your users to give up on your app. This where the Crashes and Exceptions reports comes in handy. In this report, data can be broken out by app version, operating system, and device brand, so you can evaluate your app’s technical performance in different environments. To take it one step further, you may want to consider how much crashes are costing you. You can do this by creating two segments: one for sessions with crashes and another without. Then compare the eCommerce conversion rate and average order value of the segments to see if these metrics are lower in sessions with a crash. More information about Crashes and Exceptions can be found here.
A metrics-driven approach can help you prioritize your team’s next steps. With our integration of Google Analytics for mobile apps in AdMob, we are making it easier to discover trends and take action that will tie directly to your most important goals. Visit our website to learn more about how AdMob can help you understand your users. Until next time, be sure to stay connected on all things AdMob by following our Google+ page.

Posted by Sarah Xie
Mobile Strategic Partner Manager