It’s time to put on our boots, saddle up, and hit the road to meet with app developers at some great events. Over the next few weeks and months we’ll be at the Mobile Games Forum in Seattle, GDC Next in LA and many other events, so check out the schedule below. We hope to say howdy to you there, but if not, we’ll post any recordings of talks on Inside AdMob.

Mobile Games Forum, Seattle
On October 21, join Jeff Birnbaum, Head of Gaming Partnerships, at MGF where he’ll be discussing how game developers can monetize their apps effectively. As the gaming industry moves toward a hybrid of monetization models, such as ads and in-app purchases, how do you show the right screen to the right user at the right time?

Don’t miss the Google workshop at the NexGen Developer Day (co-located with MGF Seattle) for best practices from Derk de Korver, Strategic Partner Manager for Gaming, on app monetization, and Brent Dance, Americas Lead, Mobile App User Acquisition Strategy, on how to discover those high-value users.

GDC Next & the App Developers Conference, LA
In our half-day Google workshop on November 3 at GDC Next, we’ll be tackling some of the key challenges that app developers face today. With focused workshops on analytics with Russell Ketchum, Google Analytics PM, monetization with Alejandro Manchado, US Games Partnerships Lead, and finding users with Alex Valle, Apps Global Product Lead, we’ll be sharing insights on how to be successful.

Open Mobile Summit, San Francisco
Join Jonathan Alferness, Google’s Director of Mobile Display Ads, on November 10, at OMS. He’ll give Google’s perspective on the mobile apps industry and updates on the advertising products we’re building to help connect developers with users.

GMIC Silicon Valley, San Francisco
At GMIC on December 1-3, mobile app developers can get access to technical deep dives as well as business strategy. Our talk will focus on mobile app monetization and the different tactics game developers can employ to give each user a customized experience.

Game Monetization Summit, San Francisco
We’ll be joining many of the top app developers at the Game Monetization USA Summit on December 4-5 to discuss the hot topics propelling the industry forward. Alejandro Manchado, US Games Partnerships Lead, and Fontaine Foxworth, Google Analytics PM, will discuss how to understand the best methods to keep users coming back to your game, and having them monetize in their own time.

Posted by Mike Schipper
Product Marketing, AdMob

These days, many of the great mobile apps we enjoy using are thanks to the skill and imagination of young developers. That made us think: how can we encourage up-and-coming developers—like students—to build their brilliant ideas? So last November, we launched The AdMob Student App Challenge, inviting students from all over the world to build a great app, monetize it using the AdMob platform, and win awesome prizes.

Today, we’re pleased to bring you the story of the global winner, Phani Gaddipati, from Colorado, USA. Out of thousands of contestants, Phani took home the prize for his mobile app, Stacks Flashcards. The app lets people create electronic flashcards on any subject, quiz themselves, and analyze their performance. Learn more about what inspired Phani to build his app in the video below.

As part of the winning prize, Stacks Flashcards is being featured on the Google Play Store this week. And next time you’re studying for a test, try Phani’s app to see if it helps you score a higher grade.

Posted by: Mike Schipper
Product Marketing Manager, AdMob

The mobile app industry is booming. We spend more than half our time online each day using mobile apps. But according to Vision Mobile, over half of mobile app developers earn below the app “poverty line” of $500 per month (Developer Economics - State of the Nation Q3 2014).

Developers are diving into this new economy, creating thousands of new apps each day. But as a fairly new industry, it can be difficult to figure out how to make money once you’ve developed your app. At Google, we are developing tools and resources to make it easier for developers to monetize their apps.

As part of this effort, and to help you get more insight into the mobile app industry, we’re launching this new blog. The AdMob blog will focus on global app trends, customer successes, and how developers can capitalize on this growing business. Filled with tips and tricks about how to make the most of Google’s mobile advertising tools, the AdMob blog will help guide you and teach you how to earn revenue for your mobile apps.

To get started with your mobile app business, or to monetize your existing mobile app business, visit the AdMob website. Be sure to follow us on Google+ or subscribe via RSS to take advantage of the latest news and tips on mobile app monetization. We can’t wait to see the amazing apps you build!

Posted by: Jonathan Alferness
Director of Product Management, Mobile Ads Products