Posted:
Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats - also known as full-screen ads - that run on apps in the AdMob network and DoubleClick Ad Exchange.

Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate.

Other features include the app’s rating, and a screenshot gallery which appears when a user taps ‘More images’, so users can learn more about the app without leaving the ad.
BeforeAfter (4).png
The previous design of our app install ads on the left, and our new version on the right.
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Different examples of color matching.             
Our app install formats have driven more than a billion downloads across Android and iOS. You can use these new designs automatically when you run a mobile app install campaign on the AdMob network in AdWords. That’s right, no extra work required!

Next, our new text-based ads are easier to read, and contain a larger headline and a round call-to-action button that clicks through to a website.
prev_wayfair.png               new_wayfair.png


On the left, the previous text ad interstitial design, and the new version on the right. 

As with other ad format innovations, our ads UI team test multiple designs - ten in this case over the course of a year - to find final versions that increase clicks and conversions for advertisers, and a positive experience for users. Both app install and text ad formats appear within the app and can be closed easily, so users can return to what they were doing with a single tap.

As we announced at Google I/O this year, the volume of interstitial impressions has more than doubled across AdMob since last July, so now’s a great time to get your business in front of more app users.

If you’re a developer looking to learn more about earning with in-app interstitial ads in your app, visit AdMob now. These new designs will also be available to developers monetizing their apps with DoubleClick Ad Exchange.















Posted by Pasha Nahass, Product Manager

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1) Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps, Google & Ipsos Media CT, May 2015

Posted:
In this week’s App-etizers, Max shares what’s the most important growth metric for your app. If you’ve been following the series, we last recently discussed how the secret to rapid growth is to not focus on growth at first, but instead focus on user engagement. Likewise, the most important growth metric to focus on isn’t a traditional growth metric at all. Watch the episode to learn more:

To discover more insights about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.













Posted by Raj Ajrawat
Product Specialist, AdMob

Posted:
Today we’re launching the first episode of a new YouTube series called App-etizers, bite sized insights for app developers. For this first episode, watch Max (Google AdMob Specialist) share the secret to growing your mobile app.

To learn more about app growth, download our eBook, The No-Nonsense Guide to Growing Your Mobile App. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.










Posted by Raj Ajrawat
Product Specialist, AdMob

Posted:
The Google AdMob team is excited to attend the Casual Connect conference in San Francisco this year. If you’re attending, be sure to visit the Google booth. We’d love to hear about your game and share ways that you can supercharge monetization with AdMob.

We’ll be hosting two sessions at the conference. First, Google's US Gaming Partnerships Lead, Alejandro Manchado, will talk about how to use Google Analytics and AdMob to build data-driven monetization strategies for your game at 11am on Wednesday, August 12th.

Secondly, Sampada Telang, Strategic Partner Lead, will talk about native ads and how they have impacted free-to-play games at 5pm on Wednesday, August 12th.

We’d also like to invite you to Google's workshops on how to monetize using native ads and in-app purchase ads with AdMob. There are limited seats at the workshop, so if you’re interested, please fill out this form, and we'll follow up with details.

If you can’t attend the event this year, sign up for our mailing list now and we’ll send you exclusive content filmed live at Casual Connect.

We’ll also be live tweeting and sharing our app-themed musings on Google+ and Twitter, so stay in the loop with what’s happening with #AdMobCC15.

So see you there or online,
The AdMob Team

Posted:
What’s the secret to rapid growth for your app?

Play Store or App Store optimization? A sophisticated paid advertising strategy? A viral social media campaign?

While all of these strategies could help you grow your user base, the foundation for rapid growth is much more basic and fundamental—you need an engaging app.

This handbook will walk you through practical ways to increase your app’s user engagement to help you eventually transition to growth. You’ll learn how to:
  • Pick the right metric to represent user engagement
  • Look at data to audit your app and find areas to fix
  • Promote your app after you’ve reached a healthy level of user engagement

Download a free copy here:
For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ pages.










Posted by Raj Ajrawat,
Product Specialist, AdMob

Posted:
Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company. 



To check out DivMob’s success story, or any other of our other success stories, visit us at at the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.









Posted by Henry Wang
AdMob Marketing

Posted:
Japanese company United’s CocoPPa app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe.



To learn more about CocoPPa and our other app stories, visit Success Stories on the AdMob website, and stay connected to all things AdMob and more by following our Google+ page.










Posted by Henry Wang
AdMob Marketing